Event Sponsorships and Services In-Kind: Worthwhile or a Waste?

Event Sponsorships and Services In-Kind: Worthwhile or a Waste?

Last week, I had an interesting chat with a colleague on the topic of the perennial requests made of event professionals: "Will you sponsor our event?" (In other words, are you willing to donate your services and/or products for free?)

We've written before about how to determine whether participating in a styled shoot is worth the time, money and resources. Styled shoots, as common as they've become, are just the tip of the iceberg, though - most wedding businesses are solicited on the regular to sponsor networking events, charity functions, media bashes and more.

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