Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Perhaps you’ve gone to school, taken classes or gotten a certification.  You may have worked as an assistant, apprenticed with someone or worked your way up through a company.  If you learned the hard way, you just launched a website, purchased the necessary tools and figured it out along the way.  Whatever method brought you to the place you are now, you gained useful knowledge regarding your particular service or product and consider yourself skilled enough to offer it to clients…for money.

There are so many schools, conferences, retreats and online courses that will teach you the specific techniques of your trade.  But what about the mental acuity that goes into running your business and preparing for those intense wedding and event days.  Let’s face it being a great chef, videographer or limo driver isn’t enough. You need to prepare hundreds of gourmet meals in record time, create stunning imagery among dozens of guests with cameras and transport loud, excited wedding parties to multiple destinations. Not to mention possessing a congenial and even pleasant attitude while performing these tasks. This is the aspect of our career that is the most taxing.  So how do you prepare for the intensity of the weekend? Here are my suggestions for getting in the zone mentally so you can handle whatever comes your way.   

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Announcing WeddingIQ's Official Merchandise Shop!

Announcing WeddingIQ's Official Merchandise Shop!

Hello, friends! Kyle and I are so excited to roll out something we've been working on secretly for a long time: our first official line of WeddingIQ merchandise! We're now offering an exclusive line of T-shirts, tanks, hoodies, mugs, tumblers, flasks, technology cases, business accessories, mini poster prints and more, all in a choice of five designs meant to be bold, fun and a little bit snarky - just like us.

We've started our shop with a pretty basic set of products, and will be adding new designs and products throughout the year. WeddingIQ swag is great for buying for yourself, or as gifts for the other smart business owners in your life (and really, aren't most of our close friends in the same industry as we are?)

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Introducing WeddingIQ's Shop Page!

Introducing WeddingIQ's Shop Page!

We've got some very cool things in the works here at WeddingIQ, one of which is some unique merchandise for business owners - we can't wait to roll this stuff out in the coming weeks! In the meantime, we've created a shopping page where you can purchase some of our favorite business resources (both books and Kindle editions). Because the items are listed as Amazon affiliate links, we'll get a little cut from Amazon, which helps tremendously given that WeddingIQ is pretty much a labor of love at this point. Rest assured, though, that all of the items are hand-picked by us to be relevant and useful to wedding business owners. We know many of you love to read as much as we do!

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The Miracle in a Solo Retreat

The Miracle in a Solo Retreat

There are a lot of wedding industry workshops and retreats out there (some great, some not-so-great), designed to inspire and re-ignite your passion for your business.  When what you need is relaxation, reflection and renewed focus, though, a well-planned solo retreat can make all the difference in the world.

For the past few years, I’ve taken this kind of solo retreat (with the support of my awesome husband Evan) once a year, and it’s done wonders for me.  Of course my initial purpose is always “me time,” something I get little of given that I have two preschoolers to chase and an extremely active business to operate.  But since my business is so much of who “me” is, these retreats definitely take on a theme of strategic planning and organization, along with the pampering.

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