Training Your Staff to Make the Sale

Training Your Staff to Make the Sale

As a small business owner, there will come a time when you need to share the wealth when it comes to sales. Whether you want to take on more clients or you simply want to delegate the sales process to free up some time for yourself, it’s key to instill your sales processes and procedures on your team.

By training each staff member the same way across the board, you can ensure that every prospective client is being treated in the same manner. This is essential for staying true to your brand, which isn’t just about colors and logos but speaks to client experience as well.

Read More

How to Train Your Team to Resolve (or at Least Mitigate) On-Site Emergencies

How to Train Your Team to Resolve (or at Least Mitigate) On-Site Emergencies

(Editor's Note: Today's post concludes our three-part training series on event day management!)

Earlier this month, I wrote about how to train your team to avoid event-day emergencies, simply by creating systems to prepare for events and cultivating a mindset that makes such preparation a priority. Unfortunately, the fact remains that emergencies do happen at events. They happen all the time, sometimes even in spite of our best efforts to avoid them. In my own company, we've dealt with major weather catastrophes, power failures, vendor no-shows, and (worst of all) sudden medical crises involving guests.

Read More

Playing Well With Others: Your Growing Team's Guide to Cultivating Great Vendor Relationships

Playing Well With Others: Your Growing Team's Guide to Cultivating Great Vendor Relationships

(Editor's Note: Here's part two of our three-part training series on event day management topics! Check back next Monday for the final installment!)

As I'm working with my business coaching clients on strategically growing their teams, one of the most common concerns I hear is that business owners are afraid of sacrificing their professional reputation - specifically, that the larger their team grows, the weaker their relationships with other vendors will become.

It's not an unfounded fear. After all, plenty of bridges have been burned by a boneheaded contractor flagrantly violating a venue's regulations or acting like a jerk to the rest of the vendor team. Fortunately, though, this kind of issue is entirely avoidable through good training. With a little effort and communication, you can grow your team as large as you want it, without giving up that solid "friendor" foundation you worked so hard to build.

Read More

Event Prep 101: Training Your Team to Avoid Event-Day Emergencies by Thinking Ahead

Event Prep 101: Training Your Team to Avoid Event-Day Emergencies by Thinking Ahead

As business owners, we tend to be full of passion and dedication to our work, and it's easy to assume that everyone we hire will feel exactly the same way. Unfortunately, this is a common mistake that often leads to under-training our team, a shortcoming we don't even realize until something terrible happens at a wedding and we're left to answer for it.

Sure, most of us with employees or contractors are fortunate enough to have fantastic, loyal, talented people representing our business. As I've often said at speaking engagements, though, other people will never be as invested in your business as you are. That's just a fact, and keeping it in mind as you plan your training will help you avoid many a headache along the way.

Read More