Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Perhaps you’ve gone to school, taken classes or gotten a certification.  You may have worked as an assistant, apprenticed with someone or worked your way up through a company.  If you learned the hard way, you just launched a website, purchased the necessary tools and figured it out along the way.  Whatever method brought you to the place you are now, you gained useful knowledge regarding your particular service or product and consider yourself skilled enough to offer it to clients…for money.

There are so many schools, conferences, retreats and online courses that will teach you the specific techniques of your trade.  But what about the mental acuity that goes into running your business and preparing for those intense wedding and event days.  Let’s face it being a great chef, videographer or limo driver isn’t enough. You need to prepare hundreds of gourmet meals in record time, create stunning imagery among dozens of guests with cameras and transport loud, excited wedding parties to multiple destinations. Not to mention possessing a congenial and even pleasant attitude while performing these tasks. This is the aspect of our career that is the most taxing.  So how do you prepare for the intensity of the weekend? Here are my suggestions for getting in the zone mentally so you can handle whatever comes your way.   

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What Makes a Business Successful?

What Makes a Business Successful?

Someone close to me (I won’t name names) has spent a lot of time trying to come up with entrepreneurial ideas — this person is always thinking of new business concepts that “no one’s ever thought of before!”

Sometimes truly innovative concepts can be hugely successful, of course, but are they ever hard to come by!  You have to first think up a product or service that hasn’t been done before (at least not in your market), and then try to create a demand for that product or service, then manufacture and deliver that product or service, and so on and so on…

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