Banish Busy Season Burnout With Jen's WeddingWire Education Center Post!

Banish Busy Season Burnout With Jen's WeddingWire Education Center Post!

Wedding season is officially upon us - at an industry networking event earlier this week, almost every wedding pro I spoke with said they're kicking into high gear starting this month, and the same goes for my own company.

With that in mind, I'm excited to share my WeddingWire Education Expert piece for April, "Five Business Tweaks to Make Before Busy Season Hits." I've covered the major areas of your business to examine before you get swamped with events.

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Thank You, WeddingWire World!

Thank You, WeddingWire World!

We had such a fantastic experience this year at WeddingWire World 2016! WeddingIQ was re-launched less than a year ago at WeddingWire World 2015 and we're so excited to have come so far in such a short period of time. Not only were Jennifer and I both featured speakers this year but our booth in the Marketplace allowed us to share our blog's vision with attendees. We met some amazing business owners from all across the country and listened to great advice from fellow wedding vendors and celebrities in our industry. Here are a few highlights from the week. Stay tuned for a more in depth exploration our presentations coming soon!

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WeddingWire World, Here We Come!

WeddingWire World, Here We Come!

Okay, that title is a little misleading, since we're already on-site for WeddingWire World 2016. But you get where we were going with it!

We're so excited to once again be part of this industry-leading conference, bringing wedding business owners the best of technology, marketing tools, customer service strategies, and more, as well as unparalleled networking opportunities. This year's event is a full 2.5 days and is packed with amazing content, newly organized into several "tracks" to help wedding pros identify and attend the sessions most relevant to their businesses.

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WeddingIQ is Everywhere!

WeddingIQ is Everywhere!

Hey, wedding pros! I'm excited to share that my monthly article for WeddingWire's Education Center and ProBlog is live today. I've written about the negative impact that a common personality trait, that of being a people pleaser, can have on your wedding business.

WeddingIQ is also going to be represented at two separate wedding industry conferences in the next couple of weeks. This coming Monday, February 1, Kyle and I are featured speakers at The Planners Suite event at Top of the Town in Arlington, Virginia. We'll be speaking on the topic of copyright: both as it pertains to protecting your own website from plagiarism and properly requesting and utilizing professional photographers' image in your marketing.

 

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Hitting the Right Target With Your Brand: Identifying Your Real "Dream Client"

Hitting the Right Target With Your Brand: Identifying Your Real "Dream Client"

As promised in Monday's post on tips for getting the most out of a wedding industry workshop,today I'm recapping some of the highlights of my speaking presentation from Cultivate 2015.

We hear all the time how important it is to determine your target client, and to market your business accordingly. Given how many wedding businesses seem to overlook this step, however, I have to assume that either (a) they don't know exactly how to identify their real target client, or (b) they're afraid to narrow their focus to that target client because they might lose business from others.

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