Peer2Peer Social Media: Why Your Wedding Biz Should Jump In, and Where to Start

Peer2Peer Social Media: Why Your Wedding Biz Should Jump In, and Where to Start

(Editor's note: We love featuring guest posts from Patrick Rife, as he's always one of our industry's front runners when it comes to integrating technology and modern business strategies within the wedding industry. When he offered to introduce some of the newest social media platforms to our readers, we were super excited. Learn more about Patrick at the end of the post!)\

Everyone is talking about Periscope, but really, everyone should be thinking of it as part of a larger-scale "Peer2Peer" social market. Why? To be difficult? Not at all, it’s just that Periscope (which I LOVE) is only one of many social media platforms that have launched around the live streaming/Peer2Peer concept. And, as any good marketer knows, having a balanced understanding of your brand and making decisions that make sense for that brand are critical. So, before you rush off to jump on the Periscope bandwagon (which, by the way, I will be suggesting before the end of this article), take a moment to check out some of the other players on the social media scene.

Read More

Friday Five: 5 Ways to Market Your Business Without Professional Images

Friday Five: 5 Ways to Market Your Business Without Professional Images

(Editor's note: This post was a collaboration between WeddingIQ's founder, Jennifer Reitmeyer, and co-editor Kyle Bergner.)

One of the most common complaints we hear from wedding industry colleagues is that they find it difficult to market themselves without relying on images from professional photographers. It was one of the excuses thrown around in the #weddingphotogate conflict we wrote about on Wednesday, and it's the topic of many of the anonymous rants we receive.

We've written before about how to go about requesting (and properly using) professional photos,both here on our blog and on Jen's monthly article for WeddingWire's Education Center.We're also speaking on this topic at The Planners' Suite Conference in January.

Read More

When Social Media Kills Your Creativity, and What to Do About It

When Social Media Kills Your Creativity, and What to Do About It

I’m aware of the irony even as I write this: you most likely arrived here because you clicked on a link posted on Facebook or Twitter. WeddingIQ relies on many platforms to market our blog, which is in itself a form of social media. Like most people, I spend an unproductive amount of time perusing multiple online communities, procrastinating about work, looking at photos of cats and stalking friends from high school. Well, maybe you don’t do those things specifically, but it’s hard to resist the pull of the ever-changing, ever-present Internet. For most of us, it has become an integral part of our lives. We market our business, read the news, invite friends to parties and share information on forums. For some, though, it can be the antithesis of productivity and actually can harm our creativity.

Read More

Check Us Out on WeddingWire's Education Center ProBlog!

Check Us Out on WeddingWire's Education Center ProBlog!

I absolutely love sharing advice and tips on WeddingWire's ProBlog, and as one of their Education Experts, I'm privileged to get to do that monthly. I've written about all types of topics over the last couple of years, from talent management to marketing, mindset to sales.

In this month's article, I'm sharing tips on how to make social media management easier for your business. Having an active social media presence is such an important part of marketing your wedding business. Still, it can be hard coming up with new things to post each day, not to mention finding time to do it and staying on top of new social media technologies. Who hasn't felt overwhelmed from time to time? (Of course, this common complaint is part of the reason I formed my newest business venture, Firebrand Messaging - to take the burden off business owners who don't want to oversee their social media and blogging themselves - but for those who do want to tackle it, I hope my advice makes it a little simpler!)

Read More

Why Should Other Vendors Refer You, Part Two

Why Should Other Vendors Refer You, Part Two

Back in June, I wrote a post asking why other vendors should refer you.  Well, I have to say, I’m still wondering.

I’m seeing a lot of what I’d tag as “WTF behavior” lately.  Wedding vendors walking around at networking events, handing out cards and then bailing with nary a question about the other person’s business.  These same vendors sending out form emails after the event, asking to be referred (and, sometimes, offering to pay for said referrals) as if that’s all it takes.  Photographers clogging group message boards with their requests to be hired as second shooters, with little to no information about themselves or why someone should trust them.  Businesses of all types spamming others’ Facebook pages and blogs with demands to “LIKE MY COMPANY.”

Read More