Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Perhaps you’ve gone to school, taken classes or gotten a certification.  You may have worked as an assistant, apprenticed with someone or worked your way up through a company.  If you learned the hard way, you just launched a website, purchased the necessary tools and figured it out along the way.  Whatever method brought you to the place you are now, you gained useful knowledge regarding your particular service or product and consider yourself skilled enough to offer it to clients…for money.

There are so many schools, conferences, retreats and online courses that will teach you the specific techniques of your trade.  But what about the mental acuity that goes into running your business and preparing for those intense wedding and event days.  Let’s face it being a great chef, videographer or limo driver isn’t enough. You need to prepare hundreds of gourmet meals in record time, create stunning imagery among dozens of guests with cameras and transport loud, excited wedding parties to multiple destinations. Not to mention possessing a congenial and even pleasant attitude while performing these tasks. This is the aspect of our career that is the most taxing.  So how do you prepare for the intensity of the weekend? Here are my suggestions for getting in the zone mentally so you can handle whatever comes your way.   

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Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

(Editor's Note: Today we welcome our friend and colleague Meghan Ely of OFD Consulting, with a fantastic piece on whether work/life balance is actually an achievable thing in the wedding biz. Read more about Meghan at the end of the post!)

Ah, the ever-coveted work/life balance. From my experience, most people tend to lean towards one side or the other – rarely is it a 50/50 split. In the event industry, it can be especially difficult to prioritize your time as we’re often dealing with weddings and events on the weekends and weeknights.

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The Myth of Work/Life Balance: How to Make Vacations Work for You

The Myth of Work/Life Balance: How to Make Vacations Work for You

We hear a lot about work-life balance these days: from parents, colleagues and, well, anyone with a job. There seems to be this belief that work and personal life are completely separate and should be kept so through rigorous scheduling. It implies a "punching of the time clock" mentality in which a worker has set hours on the job that they happily leave behind at the end of the day.

I don’t know about you, but I have never experienced this type of employment, and increasingly, find that my work life and home life have completely melded into one another. When work is no longer confined to an office, when we are in constant contact with clients or when your colleagues are your friends, the lines become blurred - if not nonexistent. Instead, parents now bring their children to work, companies maintain virtual offices and friends start businesses together. More than ever, we are in charge of our own calendars on a daily basis, which is why scheduling down time is so important.  

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5 Signs You're Burnt Out...and 5 Ways to Fix It

5 Signs You're Burnt Out...and 5 Ways to Fix It

Burnout. It's something literally everyone on the planet experience at some point. Unfortunately for business owners, we don't have the option of just phoning in an average job performance when we're not feeling a spark, nor can we count on paid vacation days and sick days to help us get realigned. (Yes, one of the benefits of self-employment is a flexible schedule; however, we all know that entrepreneurs work harder and longer than most people with "regular" careers!)

Any time you're feeling unfocused, unfulfilled, exhausted or just plain blue, your business is going to face a consequence. And while we all have to pull ourselves up by our bootstraps from time to time, eventually the ennui of burnout will catch up to us on a larger scale. That's why it's important to identify the signs, and head it off before it catches up to you in a big way.

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When Social Media Kills Your Creativity, and What to Do About It

When Social Media Kills Your Creativity, and What to Do About It

I’m aware of the irony even as I write this: you most likely arrived here because you clicked on a link posted on Facebook or Twitter. WeddingIQ relies on many platforms to market our blog, which is in itself a form of social media. Like most people, I spend an unproductive amount of time perusing multiple online communities, procrastinating about work, looking at photos of cats and stalking friends from high school. Well, maybe you don’t do those things specifically, but it’s hard to resist the pull of the ever-changing, ever-present Internet. For most of us, it has become an integral part of our lives. We market our business, read the news, invite friends to parties and share information on forums. For some, though, it can be the antithesis of productivity and actually can harm our creativity.

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