Taming the Review Bullies

Taming the Review Bullies

I’ve been following people’s outrage over the new ReviewerCard, a piece of plastic that apparently entitles its holder to “premium service” from restaurants, hotels, retailers and other businesses.  How does it do that?  Well, the cardholder is supposed to present the card at the time of service, which in effect will intimidate the business into providing upgrades, comping checks, and all kinds of other perks out of fear of receiving a bad review.

Jonathan Rienstra, writing for CultureMap Dallas, did a great job of explaining why the ReviewerCard is crap. Reviews (good or bad) are a great thing when they’re honest.  But bringing up the review before service is rendered?  That’s just bullying, plain and simple. And using such a card is, frankly, douchey.

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The "How-To" Post to End All How-To Posts

The "How-To" Post to End All How-To Posts

I came into the office this past Sunday with the goal of tackling (well, at least organizing) my massive to-do list, and was excited that I actually thought to use this very blog to help me with that.  I remembered posting my advice on doing a brain dump, so I did a quick search and used that post to get myself all sorted out.  What a great feeling!

So, in an effort to cultivate some of my advice posts into a resource for others, here are 10 more how-to posts from WeddingIQ that someone may find useful:

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Consistency is Key

Consistency is Key

I promised in an earlier post that I’d be writing on the topic of consistency in your business management.  Consistency is such a key value for my company.  It means ensuring that we not only are giving our clients an incredible experience, but that we are able to replicate that experience for every single client that we serve.

I think the biggest reason that consistency is so essential is that it builds trust on the part of our clients.  When you run your business using a system that treats every client equally, you never have to worry about one client feeling less important or less valued than another.

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How to Respond to a Negative Review

How to Respond to a Negative Review

Most businesses will face a negative online review at some point.  (If you haven’t had one yet, consider yourself lucky — and enjoy it while it lasts.  The potential for a poor review increases exponentially with your workload and your number of years in business.)  And while a bad review is enough to sour a wedding business owner on the existence of review sites at all, it’s important to remember that you take the good with the bad.

That being said, most sites — WeddingWire, Yelp, etc. — give business owners the opportunity to respond to a negative review.  How you choose to respond will deeply affect other prospective clients’ impression of you, and can tremendously mitigate — or aggravate — the damage.

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