Should I Change My Pricing in 2016?

Should I Change My Pricing in 2016?

(Editor's note: Today's post was submitted by the talented and knowledgeable Jennifer Taylor of Taylor'd Events! Learn more about Jennifer at the end of the post!)

The end of wedding season is often met with an inbox full of items filed “I promise I’ll get to you after the last wedding,” a FitBit begging for a break from tracking all of your steps and the inevitable question: should I raise my prices for the coming year?
 
So I’m going to make it easy on you.

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Throwing Professionalism to the Wind: Worst Sales Tactic Ever (And Here's Why)

Throwing Professionalism to the Wind: Worst Sales Tactic Ever (And Here's Why)

In one of WeddingIQ's most popular posts (at least in terms of traffic), I wrote about a DJ who stole my website content and then treated me to a litany of insults when I called him on it. Of course, being a wee bit prone to tangential rants, I also felt compelled to explore the topics of misogyny in the wedding business, and how female entrepreneurs are viewed when they defend themselves and their property. (Thanks for the inspiration, thieving DJ!) Even with all of that said, though, this individual has thoughtfully provided even more fodder for our blog, as a quick perusal of his website reminded me how problematic it is when a so-called "wedding professional" turns his back on standard business practices, all to make a sale.

Of course, it's not just this guy - I've personally seen, or heard about, wedding vendors in all service categories who flaunt their unprofessional policies as though they actually benefit clients. Given that this one DJ is the one who got my wheels turning on this phenomenon, though, let me give him his true moment in the spotlight, and address three specific things he does that I believe are harmful to his clients and to the industry.

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Why "Wedding Confidential" Should Make You Proud, Not Mad

Why "Wedding Confidential" Should Make You Proud, Not Mad

Last Friday, the ABC News program 20/20 aired a segment called “Wedding Confidential,” which they pitched as some kind of scathing exposé of the wedding industry.

Many others in the wedding business already beat me to critiquing the show.  Which is great, because it gave me some time to consider my thoughts on what amounted to, in my opinion, an entirely typical, sensationalist newsmagazine segment.  Nothing more or less than I’d expect, really.

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Does Your Pricing Contradict Your Beliefs?

Does Your Pricing Contradict Your Beliefs?

As I’ve stated a million times in my posts, I’m a huge advocate for consistency when it comes to your business, and in saying what you mean and doing what you say. I’ve noticed that, on some wedding business forums, there are business owners complaining about how clients are driven by price as their primary factor in choosing their wedding vendors, and how companies who engage in undercutting are hurting the industry.

If you see these things as problematic, great! I couldn’t agree more. I don’t personally believe it’s much worth dwelling on it — clients who are solely price-driven aren’t my clients, and I don’t concern myself with low-end vendors who low-ball their competition  — but I think it’s great to be cognizant of how pricing practices matter.

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People Don't Value "Free"

 People Don't Value "Free"

Following up on last week’s post in the dangers of “above and beyond” service, I’ve been thinking about how a related concept, that of discounts/freebies/”extras,” can affect a client’s perception.

I see and hear comments all the time from vendors who have received a bad (or just lukewarm) review.  These vendors can’t believe that in spite of all they did for their client — discounting their rates because the client couldn’t afford them, delivering much farther than the vendor’s normal service area, throwing in something extra just to make the wedding that much nicer — the client still isn’t grateful and has the gall to complain.

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