Wedding PR vs. Marketing vs. Advertising: What in the World is the Difference?

Wedding PR vs. Marketing vs. Advertising: What in the World is the Difference?

(Editor's Note: Our friend and colleague Meghan Ely of OFD Consulting is back on the blog today, offering more of her expert wisdom. Learn more about Meghan at the end of the post!)

 

Public relations, marketing, advertising...which is the best for me?

If you find yourself asking this, rest assured that you’re not alone. While each are unique and different disciplines, there’s often a lot of confusion about what sets them apart. However, it’s important to decipher the differences in order to determine which is the best option for your business goals.

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My Save-the-Day Secret: Vendors Share Their (Unexpected) Emergency Kit Must-Haves

My Save-the-Day Secret: Vendors Share Their (Unexpected) Emergency Kit Must-Haves

We've spent the month of June talking about event day management: cultivating great vendor relationships and working as a teamdealing with annoying guestsgetting into the right mindset to execute your events, effectively managing destination weddings,  vendors' event day pet peeves, how to continue to market and sell new weddings even while you're working your existing weddings, and training your staff on how to get along with other wedding pros, how to prevent event-day emergencies and how to resolve them when they do arise. Whew!

Since unforeseen emergencies are an unfortunate fact of working in this industry, we figured that a reasonable conclusion to this month's content theme would be to turn to our fellow wedding professionals. We asked some leading vendors what (possibly unexpected) item turned out to be invaluable in resolving a wedding day crisis. Almost all wedding pros carry some form of an emergency kit to their events - you may want to consider adding the following things to yours!

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Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

Work/Life Balance? What's That?! And Can It Exist in the Wedding Industry?

(Editor's Note: Today we welcome our friend and colleague Meghan Ely of OFD Consulting, with a fantastic piece on whether work/life balance is actually an achievable thing in the wedding biz. Read more about Meghan at the end of the post!)

Ah, the ever-coveted work/life balance. From my experience, most people tend to lean towards one side or the other – rarely is it a 50/50 split. In the event industry, it can be especially difficult to prioritize your time as we’re often dealing with weddings and events on the weekends and weeknights.

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Time to Re-Evaluate: Determining What Works and What Doesn't Work

Time to Re-Evaluate: Determining What Works and What Doesn't Work

(Editor's note: today's post was submitted by our respected friend and guest-blogging superstar, Meghan Ely of OFD Consulting! Read more about Meghan at the end of the post!)

For many, the midnight ball drop is a definitive break between last year’s failures and this year’s goals. We all make resolutions with the hopes of achieving them, but sometimes we don’t make as much progress as expected. The key to attainable resolutions is a simple evaluation – using your experiences, it’s important to determine what has been working and what hasn’t been working in your business. No matter how lofty your goals, it’ll be much more difficult to achieve them if there’s something holding you back. So, the question is – how can we be more mindful of the good and the bad of our business, and how do we move forward to the next level?

 

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How to Anticipate the Next Big Thing

How to Anticipate the Next Big Thing

(Editor's note: We're thrilled to feature another guest post today from one of our favorite people, Meghan Ely of OFD Consulting!  More information about Meghan appears at the end of the post!)

Trends – we love them and we shake our annoyed mason jar disliking fists at them.  No matter how you feel about the latest and greatest, your couples will surely be coming to you with their Pinterest boards filled to the brim with inspiration.  It’s with this in mind, that it’s imperative for wedding pros to be on the look out for the Next Big Thing- whether that be the hottest colors, décor or regions couples being flocking to.
 
So how does one stay ahead of the trends?

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