The Harsh Reality of Business Ownership, and 5 Things You Need to Do to Survive

The Harsh Reality of Business Ownership, and 5 Things You Need to Do to Survive

If there's one thing I know to be true in business (and in life), it's that nothing is ever constant. By their very nature, businesses are dynamic, and we all need to be mindful of that if we want them to thrive. We, as business owners, have to be willing to face the reality of what we've built, something that's often easier said than done.

Read More

Four Questions to Ask Yourself Before Investing in a Conference or Workshop

Four Questions to Ask Yourself Before Investing in a Conference or Workshop

(Editor's Note: Today on the blog, we welcome the return of frequent guest contributor Jennifer Taylor of Taylor'd Events! Read more about Jennifer at the end of the post!)

The wedding industry is filled with conferences, tradeshows and other educational workshops at both local and national levels. Most of them can be tempting to sign up for, but realistically, you can’t attend every single one due to time and financial commitments.

The question is – how do you determine which will be the best experience and provide you with the most return on investment?

Read More

Stuck in a Rut? Try These Wedding Industry Best Practices for Finding Inspiration

Stuck in a Rut? Try These Wedding Industry Best Practices for Finding Inspiration

(Editor's Note: The talented Fabrice Orlando of Cocoon Events Group is back on our blog today, offering his advice on how to get un-stuck and find inspiration again in your wedding business. Read more about Fabrice at the end of the post!)

Even the most creative wedding professionals find themselves uninspired at times, so don’t be ashamed or discouraged if you find yourself staring blankly at your computer.

While we’ve all been there, there are plenty of ways to get your creativity going and pull yourself out of a funk. Although it may seem logical to scroll through some top wedding blogs or flip through magazines for ideas, that process can actually add to the frustration, as you’ll end up seeing all of the gorgeous details that have already been done.

Read More

It's Time to Get Real: Your Wedding Business Probably Isn't Keeping Up, and Here's Why

It's Time to Get Real: Your Wedding Business Probably Isn't Keeping Up, and Here's Why

Here on WeddingIQ, we've always been passionate advocates for what's truly in business - beyond the pretty Instagram snaps, the glamorous branding, the cheerful small talk at networking events. And what's more real, honestly, than realizing your business just isn't keeping up?

Starting a wedding business is such a whirlwind of excitement, and if you've got that perfect combination of skill, connections, and pure luck (which really isn't so much luck as good timing and good market conditions), your business can take off quickly. At least, that's what happened with my primary business. My former partner and I happened to launch it at a time when our region desperately needed upscale, polished, non-cheesy DJs, and we benefited tremendously from the fact that many of our would-be competitors were still embodying the bad DJ stereotype.

Read More

Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Getting in the Zone: Making the Most of Your Event-Day Mindset for Maximum Success

Perhaps you’ve gone to school, taken classes or gotten a certification.  You may have worked as an assistant, apprenticed with someone or worked your way up through a company.  If you learned the hard way, you just launched a website, purchased the necessary tools and figured it out along the way.  Whatever method brought you to the place you are now, you gained useful knowledge regarding your particular service or product and consider yourself skilled enough to offer it to clients…for money.

There are so many schools, conferences, retreats and online courses that will teach you the specific techniques of your trade.  But what about the mental acuity that goes into running your business and preparing for those intense wedding and event days.  Let’s face it being a great chef, videographer or limo driver isn’t enough. You need to prepare hundreds of gourmet meals in record time, create stunning imagery among dozens of guests with cameras and transport loud, excited wedding parties to multiple destinations. Not to mention possessing a congenial and even pleasant attitude while performing these tasks. This is the aspect of our career that is the most taxing.  So how do you prepare for the intensity of the weekend? Here are my suggestions for getting in the zone mentally so you can handle whatever comes your way.   

Read More