Meeting Techniques for Making the Sale

Meeting Techniques for Making the Sale

(Editor's Note: We're closing out the week with this great guest post from Kevin Dennis of Fantasy Sound Event Services. Read more about Kevin at the end of the post, and be sure to check back Monday for a special announcement regarding WeddingIQ!)

These days, the bottom line isn’t solely about having great products or services and making sure people know about them. Sales play an incredibly important role in the conversion of “I like you guys!” to “I want to book you!”
 
In fact, selling starts as soon as a potential client shows interest- from the ease of contacting you to the look of your office when they first walk in the door (that’s right- time to find a new home for all those mason jars peeking out from around the corner!).  It should be your top priority to make sure prospects look forward to your meeting.

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Friday Five: 5 Ways to Set Yourself Up for Sales Success

Friday Five: 5 Ways to Set Yourself Up for Sales Success

Happy Friday! Weekends in the wedding off-season are so much more fun when you have money in your pocket - which usually requires some sales success! With that in mind, for this week's Friday Five series, here are five things you can do to put yourself in a position to close more of your wedding sales.

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How to Sell Yourself Anywhere

How to Sell Yourself Anywhere

Where do you conduct sales meetings? In your home, in your office or in a cafe? Or perhaps you don’t even meet your clients in person and instead use the phone, Skype or FaceTime.There are so many options when it comes to meeting potential clients. Technology has paved the way for easier communication over long distances, between busy schedules and after business hours. It has also allowed us, as business owners, to create our own individual workspaces and schedules, whether that’s in an office, at home or on the road. Today we’ll be discussing the pros and cons of such arrangements as well as how to make the most of each situation to ensure you make a great impression and close the deal. 

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It's a Family Affair: When Your Sales Meeting Becomes a Group Activity

It's a Family Affair: When Your Sales Meeting Becomes a Group Activity

Last month we focused on marketing yourself and your business to bring qualified leads to your door. Hopefully some of the techniques we outlined in Are Your Branding & Marketing Authentic to You10 Free Ways to Market Yourself and Your Business, and Making Wedding Shows Work for You helped to increase the number of couples interested in your products and services. Once potential customers contact you, that's when you enter enter the realm of sales and the real work of converting couples into clients begins.

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Managing Client Expectations and Families

Managing Client Expectations and Families

(Editor's note: Today's post comes courtesy of guest contributor Jennifer Taylor of Taylor'd Events. Read more about Jennifer at the end of the post!)

When working with clients, setting expectations is of utmost importance. Not only does it prevent any boundaries from being crossed, but it is also a way to determine if you’re meeting (or exceeding) standards. While some may feel pressure from expectations, the truth of the matter is that no one can be happy without them – you’ll get stretched too far and clients will not be satisfied if you can’t meet unrealistic expectations.

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