WeddingIQ Retrospective: Why "Wedding Confidential" Should Make You Proud, Not Mad, Revisited

WeddingIQ Retrospective: Why "Wedding Confidential" Should Make You Proud, Not Mad, Revisited

(Editor's Note: Our monthlong look back at WeddingIQ's most influential posts continues today, as Jennifer revisits her January 2013 article, "Why Wedding Confidential Should Make You Proud, Not Mad.")

If there's one thing I've learned in almost 20 years in the wedding industry, it's that the media will apparently never tire of not only vilifying wedding businesses, but also thinking it's original to do so. The January 2013 episode of the ABC News program 20/20, titled "Wedding Confidential," was no exception.

While the program link in my original article no longer works (evidently, ABC didn't feel the show was worth archiving anywhere - which is no big loss, trust me), my feelings on the program itself remain the same.

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Wedding Media: Please Stop Throwing Us Under the Bus!

Wedding Media: Please Stop Throwing Us Under the Bus!

In a service-based industry like that of weddings, where companies are constantly evolving to adapt to clients' needs and changing trends, it's to be expected that sometimes, businesses are going to step on one another's toes as they grow. We've written about similar topics before; perhaps you read Kyle's recent post on businesses expanding unethically. When you make a decision to branch out into entirely different service categories, it's wise to consider the potential effect on referrals for your primary business (for example, I doubt many photographers will be jumping to recommend a DJ who also sells photography in the same market!).

Is expansion always a bad idea? Of course not, but it should be carefully considered.

What I've been thinking about lately, though, is the wedding industry media's role in supporting businesses vs. undermining them. Magazines, blogs, and television segments have all been guilty of throwing various service categories to the wolves, so to speak, and it sucks.

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Haters Gon' Hate: The Wedding Industry Is Vilified Again (Yawn)

Haters Gon' Hate: The Wedding Industry Is Vilified Again (Yawn)

Hey, have you heard? The wedding industry is such a ripoff!

Over the weekend, a fellow wedding professional (whom I happen to respect tremendously) shared to Facebook a link to an article on Slate.com. In it, writer Will Oremus starts off with a reasonable point: that wedding sites such as The Knot are being imprecise in publicizing the “average” cost of a wedding, when in reality what they mean is the “median.” In other words, even one extravagant wedding would drive up disproportionately the purported average cost for a wedding, when all other weddings surveyed might cost relatively little.
 
Fair enough.

The second page of the article is where things get offensive – or at least, that’s how some seem to be taking it. Me, I had to just yawn.

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Why "Wedding Confidential" Should Make You Proud, Not Mad

Why "Wedding Confidential" Should Make You Proud, Not Mad

Last Friday, the ABC News program 20/20 aired a segment called “Wedding Confidential,” which they pitched as some kind of scathing exposé of the wedding industry.

Many others in the wedding business already beat me to critiquing the show.  Which is great, because it gave me some time to consider my thoughts on what amounted to, in my opinion, an entirely typical, sensationalist newsmagazine segment.  Nothing more or less than I’d expect, really.

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A Really Disgusting Email

A Really Disgusting Email

I received an email a couple of weeks ago that was troubling, to say the least.  In it, an author named Brenda Westwood was asking me to use my MyDeejay blog to promote her e-book, “Wise Wedding Planning: How You Can Stage A Successful Wedding That Fits Your Budget.”  She wanted to exchange links and for me to become an affiliate seller and use her guest content on my blog.

Immediately, the email struck me as fishy.  No, more than fishy.  It was shady to the point of being ridiculous.  Was I being Punk’d?

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