Exclusive Savings on Same-Sex Wedding Certification From Gay Wedding Institute!

Exclusive Savings on Same-Sex Wedding Certification From Gay Wedding Institute!

I couldn't be happier to roll out another fantastic perk for WeddingIQ readers - this one courtesy of one of my wedding industry idols, Bernadette Smith of 14 Stories and Gay Wedding Institute! Bernadette has created a fantastic affiliate seller program for her Gay Wedding Institute Certificate Program, with an exclusive discount offer for WeddingIQ!

For those who don't know, Gay Wedding Institute is the world's only certificate program focused on marketing to, and working with, the LGBT wedding market. This course helps participants develop skills and strategies to reach same-sex couples, and covers legal topics, LGBT wedding data, trends and traditions and more.

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Why Gender Neutrality Matters, Part Two

Why Gender Neutrality Matters, Part Two

Back in May, I wrote a post on why gender-neutral language in a wedding business’ marketing materials is so important.  I explained why being inclusive of all your prospective clients — gay and straight — is essential on a business level (for me personally, it’s even more important on an ethical/moral level, but I think I’ve covered that pretty thoroughly by now).

Today, I received a marketing brochure from a producer of large wedding shows, and everything in the brochure was “brides” this and “brides” that.  It got me thinking about gender neutrality in a different sort of way: why are so many wedding businesses ignoring grooms altogether?

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