Peer2Peer Social Media: Why Your Wedding Biz Should Jump In, and Where to Start

Peer2Peer Social Media: Why Your Wedding Biz Should Jump In, and Where to Start

(Editor's note: We love featuring guest posts from Patrick Rife, as he's always one of our industry's front runners when it comes to integrating technology and modern business strategies within the wedding industry. When he offered to introduce some of the newest social media platforms to our readers, we were super excited. Learn more about Patrick at the end of the post!)\

Everyone is talking about Periscope, but really, everyone should be thinking of it as part of a larger-scale "Peer2Peer" social market. Why? To be difficult? Not at all, it’s just that Periscope (which I LOVE) is only one of many social media platforms that have launched around the live streaming/Peer2Peer concept. And, as any good marketer knows, having a balanced understanding of your brand and making decisions that make sense for that brand are critical. So, before you rush off to jump on the Periscope bandwagon (which, by the way, I will be suggesting before the end of this article), take a moment to check out some of the other players on the social media scene.

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Check Out My Post on WeddingWire’s ProBlog!

Check Out My Post on WeddingWire’s ProBlog!

So, yeah…it’s been a while since I’ve posted here.  Life happens.  However, I’m thrilled to announce two things.

One: after a truly tumultuous few months on the personal side, I’ve now got some fantastic new posts in the pipeline. In the coming weeks, I’ll be sharing my thoughts on all kinds of topics, and introducing a new regular feature.

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