WeddingIQ Retrospective: Why We've Said "No" to Wedding Venues' Marketing Brochures, Revisited

WeddingIQ Retrospective: Why We've Said "No" to Wedding Venues' Marketing Brochures, Revisited

(Editor's Note: We're just two weeks away from a BIG announcement for WeddingIQ! In the meantime, we continue our look back at game-changing posts from our past. On the docket today, Jen's May 2012 post, "Why We've Said "No" to Wedding Venues' Marketing Brochures.)

Boy, was I hot under the collar when I wrote this one. I remember so clearly how excited my former business partner and I were when our DJ company started seeing referrals roll in from our favorite venues. It was so validating, like all our hard work was truly paying off, and paying off in spades.

And then, the calls started rolling in. We went from receiving a few requests to advertise in our favorite venues' new marketing books - beautiful, photo-rich books, to be truthful - to receiving dozens. The quality of our referrals dipped. And after a couple of years of this, we said "enough."

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Finder's Fees Are a Load of Crap

Finder's Fees Are a Load of Crap

Yep, I said it.

My recent post on why we’ve opted out of wedding venues’ marketing brochures generated a ton of traffic (thanks, readers!) and quite a few interesting comments.  Some of these mentioned things like “finder’s fees” being a legitimate business practice.  I think that’s shady as all get-out.  It’s all rotten fruit from the same ugly tree.

My own views on finder’s fees, referral fees, kickbacks, and anything else resembling pay-for-play is this:

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Why We've Said "No" to Wedding Venues' Marketing Brochures

Why We've Said "No" to Wedding Venues' Marketing Brochures

Most wedding business owners in major metropolitan markets have probably, by now, been approached to advertise in area venues’ marketing brochures.We first started noticing them popping up around 2007, when a few publishing companies started contacting us to let us know that “Hotel X” and “Country Club Y” had personally asked them to contact us to advertise in their beautiful new brochure.This brochure would be their exclusive marketing piece, we were told, and would indicate the venue’s preferred wedding vendors.

Sure, Hotel X and Country Club Y had previously referred our company based on merit - the quality of our performances and the great relationship we’d cultivated with them over the years - but now, those referrals would come from the brochure. The beautiful, glossy, photo-filled brochure that would become a planning resource for every engaged couple who visited the venue from that point forward. And of course, given our great connection with the venues, it only made sense for us to support them by advertising, right?

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