(Editor's Note: We're just two weeks away from a BIG announcement for WeddingIQ! In the meantime, we continue our look back at game-changing posts from our past. On the docket today, Jen's May 2012 post, "Why We've Said "No" to Wedding Venues' Marketing Brochures.)
Boy, was I hot under the collar when I wrote this one. I remember so clearly how excited my former business partner and I were when our DJ company started seeing referrals roll in from our favorite venues. It was so validating, like all our hard work was truly paying off, and paying off in spades.
And then, the calls started rolling in. We went from receiving a few requests to advertise in our favorite venues' new marketing books - beautiful, photo-rich books, to be truthful - to receiving dozens. The quality of our referrals dipped. And after a couple of years of this, we said "enough."