Training Your Staff to Make the Sale

Training Your Staff to Make the Sale

As a small business owner, there will come a time when you need to share the wealth when it comes to sales. Whether you want to take on more clients or you simply want to delegate the sales process to free up some time for yourself, it’s key to instill your sales processes and procedures on your team.

By training each staff member the same way across the board, you can ensure that every prospective client is being treated in the same manner. This is essential for staying true to your brand, which isn’t just about colors and logos but speaks to client experience as well.

Read More

Four Questions to Ask Yourself Before Investing in a Conference or Workshop

Four Questions to Ask Yourself Before Investing in a Conference or Workshop

(Editor's Note: Today on the blog, we welcome the return of frequent guest contributor Jennifer Taylor of Taylor'd Events! Read more about Jennifer at the end of the post!)

The wedding industry is filled with conferences, tradeshows and other educational workshops at both local and national levels. Most of them can be tempting to sign up for, but realistically, you can’t attend every single one due to time and financial commitments.

The question is – how do you determine which will be the best experience and provide you with the most return on investment?

Read More

My Save-the-Day Secret: Vendors Share Their (Unexpected) Emergency Kit Must-Haves

My Save-the-Day Secret: Vendors Share Their (Unexpected) Emergency Kit Must-Haves

We've spent the month of June talking about event day management: cultivating great vendor relationships and working as a teamdealing with annoying guestsgetting into the right mindset to execute your events, effectively managing destination weddings,  vendors' event day pet peeves, how to continue to market and sell new weddings even while you're working your existing weddings, and training your staff on how to get along with other wedding pros, how to prevent event-day emergencies and how to resolve them when they do arise. Whew!

Since unforeseen emergencies are an unfortunate fact of working in this industry, we figured that a reasonable conclusion to this month's content theme would be to turn to our fellow wedding professionals. We asked some leading vendors what (possibly unexpected) item turned out to be invaluable in resolving a wedding day crisis. Almost all wedding pros carry some form of an emergency kit to their events - you may want to consider adding the following things to yours!

Read More

Micro-Manager vs. Laidback Leader: Which are You?

Micro-Manager vs. Laidback Leader: Which are You?

(Editor's Note: Friend of WeddingIQ and frequent guest contributor Jennifer Taylor of Taylor'd Events is back today, sharing some insights on different types of leadership within a wedding business. Read more about Jennifer at the end of the post!)

If you work in the event industry, you probably don’t need anyone to tell you how many moving pieces it takes to put on a successful wedding. With that said, the way you handle those pieces speaks a lot to your work style and can have a major effect on the final result.

With so many details to keep track of, it can be fairly easy to micro-manage. Who knows your job better than you? While it’s certainly important to make sure everything falls into just the right place, there is a time and place to take a step back and let the day flow naturally.

Read More

The Myth of Multi-Tasking and Taming the Time Suckers: Productivity for Wedding Pros

The Myth of Multi-Tasking and Taming the Time Suckers: Productivity for Wedding Pros

(Editor's Note: One of our favorite guest contributors, Jennifer Taylor of Taylor'd Events, is back today to share her productivity wisdom with our readers! Learn more about Jennifer at the end of the post!)

When it seems that there are a million and one things to do, it can be easy to get discouraged – especially if you don’t organize your time well. Many event professionals are challenged by a constant barrage of emails, site visits, meetings, and the like – in fact, you’d be hard put to find someone who wouldn’t admit that they could be more productive. Even the most industrious ones are still looking for ways to shave a few minutes off their daily tasks because, as we all know, every second counts!

Read More