WeddingIQ Retrospective: Styled Shoots - Creative Marketing or Waste of Time, Revisited

WeddingIQ Retrospective: Styled Shoots - Creative Marketing or Waste of Time, Revisited

(Editor's Note: We're just ONE WEEK away from a huge announcement for WeddingIQ - we can't wait to show you what we've been up to! In the meantime, we continue our retrospective series today with Kyle's look back at her May 2015 post, "Styled Shoots: Creative Marketing or Waste of Time?")

My advice to all involved is decide from the beginning what your goals are for the shoot. Do you want to work with a particular vendor? Do you just want to have the experience of a styled shoot? Or are you expecting to be published and bring recognition to your business? It may be all of the above and then some. Not all styled shoots are created equal, so make sure you are working with people you can trust and openly discuss your goals. Maybe the shoot meets none of your qualifications and you’d be better off declining the opportunity or planning a styled shoot yourself.

Read More

WeddingIQ Retrospective: Just Gimme the Photos, Revisited

WeddingIQ Retrospective: Just Gimme the Photos, Revisited

(Editor's Note: We're making steady progress toward completing a major project we'll be rolling out at the beginning of May, and we can't wait for you all to see it! In the meantime, we're continuing to look back at popular and thought-provoking posts from our history. Today, it's Kyle's March 2015 post, "Just Gimme the Photos!")

I firmly stand behind everything I wrote here 100%. Jennifer and I even created a speaking presentation "The Internet is a Thieve's Paradise: How to Properly Use Professional Images & Protect Your Website" for The Planners Suite Conference this past January because we have such strong beliefs on this topic. That presentation was derived from this post and from Jennifer's 2012 post, "How to Protect Your Website From Thieves."

Read More

Choosing the Right Images for Your Marketing

Choosing the Right Images for Your Marketing

We’ve written before about the importance of having a great headshot in our post "Five Tips for Capturing the Perfect Headshot for Your Business and Your Brand." We’ve also discussed the right way to go about acquiring images from photographers in "Just Gimme the Photos." Imagery is everywhere and consumers expect to see it when shopping for your services and products. However, not all images are created equal, and some businesses miss the mark when choosing imagery to represent their brand.  So what kinds of images should you be using? What are clients looking for? Here is some instruction on what’s useful and what’s not when it comes to photography for marketing your business.

Read More

Friday Five: 5 Ways to Market Your Business Without Professional Images

Friday Five: 5 Ways to Market Your Business Without Professional Images

(Editor's note: This post was a collaboration between WeddingIQ's founder, Jennifer Reitmeyer, and co-editor Kyle Bergner.)

One of the most common complaints we hear from wedding industry colleagues is that they find it difficult to market themselves without relying on images from professional photographers. It was one of the excuses thrown around in the #weddingphotogate conflict we wrote about on Wednesday, and it's the topic of many of the anonymous rants we receive.

We've written before about how to go about requesting (and properly using) professional photos,both here on our blog and on Jen's monthly article for WeddingWire's Education Center.We're also speaking on this topic at The Planners' Suite Conference in January.

Read More

Five Tips for Capturing the Perfect Head Shot for Your Business and Your Brand

Five Tips for Capturing the Perfect Head Shot for Your Business and Your Brand

You need a head shot. It’s as simple as that. And you need one taken by a professional photographer. I’m not just saying this because I am a professional photographer, I’m speaking as a consumer who shops for products and services on the internet. I would like to know what you look like before I hire you, especially if it is a purchase that will require us to meet and work together. I also want to know the people behind the company. Even if I never get to meet Ms. CEO or Mr. Vice President, I like to know who I’m giving my business to and that they are real people.

Images help us to connect with those around us. Just as consumers wish to have images of finished products or photographic examples of your services, they want to get to know you as well. You may have a Bio or an About Us page, but a professionally produced head shot will say what words cannot. We all like to feel comfortable when doing business, and a head shot can ease a client's awkwardness during initial sales meetings, create rapport while networking and help build reputation in your industry. The image you project is just as important as the service you provide, and can help to define your brand - driving business to you and your company.  

Read More