Tips for Making the Sale With Add-Ons

Tips for Making the Sale With Add-Ons

Even if you’re satisfied with the numbers you’re making, chances are you wouldn’t be one to say ‘no’ to an extra boost of revenue. (Believe it or not, ten out of ten entrepreneurs would like to increase their earnings!)

If you haven’t considered building in ‘add-ons’ to your business, then it’s time to rethink your business structure. More often than not, engaged couples are in need of standard décor items for their wedding day – think candles, linens, or even boutique candy favors. By upselling these types of products, you can not only make more money, but you’ll also be saving your clients the time and effort of buying them from a brick-and-mortar store. (Not to mention the savings, but we’ll get to that!)

Read More

Training Your Staff to Make the Sale

Training Your Staff to Make the Sale

As a small business owner, there will come a time when you need to share the wealth when it comes to sales. Whether you want to take on more clients or you simply want to delegate the sales process to free up some time for yourself, it’s key to instill your sales processes and procedures on your team.

By training each staff member the same way across the board, you can ensure that every prospective client is being treated in the same manner. This is essential for staying true to your brand, which isn’t just about colors and logos but speaks to client experience as well.

Read More

The Art of Finding a Mentor

The Art of Finding a Mentor

(Editor's Note: Our guest post today comes from a true professional who's generously blogged for us before - welcome Kevin Dennis of Fantasy Sound Event Services! Learn more about Kevin at the end of the post!)

If you answered yes to any of these questions, it may be time to start the hunt for a mentor. The wedding industry is chockfull of experienced professionals, so there’s no need to ever feel like you’re in this alone. Once you have even an inkling of the direction you’d like to take, it’s time to find someone that inspires you and can answer questions.

Read More

Four Questions to Ask Yourself Before Investing in a Conference or Workshop

Four Questions to Ask Yourself Before Investing in a Conference or Workshop

(Editor's Note: Today on the blog, we welcome the return of frequent guest contributor Jennifer Taylor of Taylor'd Events! Read more about Jennifer at the end of the post!)

The wedding industry is filled with conferences, tradeshows and other educational workshops at both local and national levels. Most of them can be tempting to sign up for, but realistically, you can’t attend every single one due to time and financial commitments.

The question is – how do you determine which will be the best experience and provide you with the most return on investment?

Read More

Stuck in a Rut? Try These Wedding Industry Best Practices for Finding Inspiration

Stuck in a Rut? Try These Wedding Industry Best Practices for Finding Inspiration

(Editor's Note: The talented Fabrice Orlando of Cocoon Events Group is back on our blog today, offering his advice on how to get un-stuck and find inspiration again in your wedding business. Read more about Fabrice at the end of the post!)

Even the most creative wedding professionals find themselves uninspired at times, so don’t be ashamed or discouraged if you find yourself staring blankly at your computer.

While we’ve all been there, there are plenty of ways to get your creativity going and pull yourself out of a funk. Although it may seem logical to scroll through some top wedding blogs or flip through magazines for ideas, that process can actually add to the frustration, as you’ll end up seeing all of the gorgeous details that have already been done.

Read More