WeddingIQ Retrospective: Why Gender Neutrality Matters, Revisited

WeddingIQ Retrospective: Why Gender Neutrality Matters, Revisited

Editor's Note: As explained in Monday's post, throughout the month of April, as we prepare for an exciting announcement next month, we'll be looking back at some of the most popular, talked-about, or personally significant posts we've ever written, with a fresh perspective on our mindset today. Up first? Jen's May 2012 post, "Why Gender Neutrality Matters.")

I can't kick off this post without first saying how glad I am that so many wedding business owners have embraced gender-neutral language in their marketing since I first wrote about the topic almost four years ago. Back then, while I knew many wedding pros who privately supported marriage equality and warmly welcomed LGBTQ couples as clients, but were very hesitant to restrict the heteronormative language found throughout their marketing, let alone write marketing copy directly to non-straight couples (or feature images of them).

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Exclusive Savings on Same-Sex Wedding Certification From Gay Wedding Institute!

Exclusive Savings on Same-Sex Wedding Certification From Gay Wedding Institute!

I couldn't be happier to roll out another fantastic perk for WeddingIQ readers - this one courtesy of one of my wedding industry idols, Bernadette Smith of 14 Stories and Gay Wedding Institute! Bernadette has created a fantastic affiliate seller program for her Gay Wedding Institute Certificate Program, with an exclusive discount offer for WeddingIQ!

For those who don't know, Gay Wedding Institute is the world's only certificate program focused on marketing to, and working with, the LGBT wedding market. This course helps participants develop skills and strategies to reach same-sex couples, and covers legal topics, LGBT wedding data, trends and traditions and more.

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Putting Your Marketing Where Your Mouth Is: How Inclusive is Your Business, Really?

Putting Your Marketing Where Your Mouth Is: How Inclusive is Your Business, Really?

By now, it’s old news – but no less horrifying – that Indiana Gov. Mike Pence recently signed into law a “religious freedom” bill allowing businesses to turn away gay, lesbian and transgender customers. An obvious effect of this bill is that wedding professionals who oppose same-sex marriage can now refuse service to LGBT couples, while enjoying the full protection of the law.

This article isn’t about that.

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A Challenge Regarding Your Language

A Challenge Regarding Your Language

Some might say I’m working in the wrong industry to be feeling this way, but I’m becoming increasingly uncomfortable with the constant use of the word “brides” as a collective synonym for “clients.”  I know I’ve written about this a couple of times before, but it’s still on my mind.  Excluding grooms — whether they’re grooms marrying brides or two grooms marrying one another — and excluding all the human beings who identify as any number of other ways seems like bad business, to say the least.

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Why Gender Neutrality Matters, Part Two

Why Gender Neutrality Matters, Part Two

Back in May, I wrote a post on why gender-neutral language in a wedding business’ marketing materials is so important.  I explained why being inclusive of all your prospective clients — gay and straight — is essential on a business level (for me personally, it’s even more important on an ethical/moral level, but I think I’ve covered that pretty thoroughly by now).

Today, I received a marketing brochure from a producer of large wedding shows, and everything in the brochure was “brides” this and “brides” that.  It got me thinking about gender neutrality in a different sort of way: why are so many wedding businesses ignoring grooms altogether?

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