Friday Five: 5 Ways to Set Yourself Up for Sales Success

Friday Five: 5 Ways to Set Yourself Up for Sales Success

Happy Friday! Weekends in the wedding off-season are so much more fun when you have money in your pocket - which usually requires some sales success! With that in mind, for this week's Friday Five series, here are five things you can do to put yourself in a position to close more of your wedding sales.

Read More

Friday Five: 5 Attitude Adjustments to Augment Your Sales

Friday Five: 5 Attitude Adjustments to Augment Your Sales

I won't beat around the bush: selling your service or product in a wedding industry business can be hard. And when the clients you want to work with don't seem to be the ones inquiring, or when your offerings seem to be scaring off more prospects than they're enticing, it's easy to become disillusioned. And therein begins the vicious cycle: slow sales cause a sour mindset, which results in even slower sales.

This Friday Five series post doesn't have all the answers - your business issues could be caused by any number of things, from bad branding to misguided marketing to a tarnished reputation, and fixing them probably requires real work.However, if you're feeling bored, burnt out, bitter, or just plain blue, here are five adjustments to make to your attitude before it affects your sales.

Read More

Friday Five: 5 Things to Know Before You Meet With a Client

Friday Five: 5 Things to Know Before You Meet With a Client

As wedding professionals, haven't we all been burned by wasting time on meeting the wrong clients? Perhaps they weren't serious about potentially buying from us, or they were woefully unprepared, or we weren't going to be able to serve their needs regardless of how well we did in the meeting. Whatever the reason, none of us has time to spare on client meetings that aren't going anywhere.

So, in today's fun Friday Five post, here are 5 things to know prior to agreeing to meet with a client.

Read More

Friday Five: 5 Questions to Ask Yourself About 2015

Friday Five: 5 Questions to Ask Yourself About 2015

Introspection is a really important part of goal-setting. Well, about life in general, really - although I think sometimes spending too much time looking within keeps us from taking real action toward our goals. Still, what better time than December to reflect on our year so far? Asking ourselves the tough questions now - and getting real about our answers - can help us to hit the ground running for a fantastic 2016.

So, in continuing our theme for December, today's Friday Five post features five very important questions to ask yourself as you look back on your year, and look ahead to next year.

Read More

Friday Five: 5 Things to Have on Hand For Your Reflection Session

Friday Five: 5 Things to Have on Hand For Your Reflection Session

So, did you block a day over the next few weeks to reflect on your business' operations in 2015? I hope so, because in today's post, I'm sharing five important pieces of information you'll want to gather so that you can really take stock of how your year has gone.

Hopefully, all of this data is already at your fingertips, although - as is the case with many creatives - wedding pros aren't always the most organized when it comes to business stuff. That's why I'm using this post to give you a heads-up of what you'll need to make the most of your reflection session later this month. Remember, you'll only get out of this session what you put into it, so you'll want to be prepared.

Read More