Are You an RSVP No-Show? It's Hurting Your Business!

Are You an RSVP No-Show? It's Hurting Your Business!

Wedding professionals receive a constant influx of Facebook invites, Evites and Paperless Posts, for a never-ending stream of networking events, open houses and charity benefits. I get invited to multiple personal and professional events every month - heck, sometimes every week. We are so connected to one another now via the internet that it’s easy to invite everyone you know to everything, all the time. Obviously we can’t attend each and every event, and some invitations aren’t even really directed at us specifically

These days, most invitations are not very formal and it’s understood that many people will not be able to attend. That however, does not mean you should take your response lightly. 

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Wedding Media: Please Stop Throwing Us Under the Bus!

Wedding Media: Please Stop Throwing Us Under the Bus!

In a service-based industry like that of weddings, where companies are constantly evolving to adapt to clients' needs and changing trends, it's to be expected that sometimes, businesses are going to step on one another's toes as they grow. We've written about similar topics before; perhaps you read Kyle's recent post on businesses expanding unethically. When you make a decision to branch out into entirely different service categories, it's wise to consider the potential effect on referrals for your primary business (for example, I doubt many photographers will be jumping to recommend a DJ who also sells photography in the same market!).

Is expansion always a bad idea? Of course not, but it should be carefully considered.

What I've been thinking about lately, though, is the wedding industry media's role in supporting businesses vs. undermining them. Magazines, blogs, and television segments have all been guilty of throwing various service categories to the wolves, so to speak, and it sucks.

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