Flashback Friday: Are You Honoring Your Own Contract, Revisited

Flashback Friday: Are You Honoring Your Own Contract, Revisited

(Editor's note: Today, we're rolling out a new semi-regular Friday post series, in which we revisit some classic WeddingIQ posts to see how our perspective may have changed over time, and/or to provide some updated insight and resources on topics that remain relevant today!)

This month on the blog, we've been sharing content on topics related to the legal, financial and operational aspects of your wedding business. Of course, these are perennial responsibilities that we as business owners have to maintain consistently (which, admittedly, is sometimes easier said than done). We were fortunate to have attorney Autumn Witt Boyd share her knowledge of the importance of effective client contracts earlier this week, and another of our attorney friends, Annette Stepanian, has created a great set of customizable contract templates (with an exclusive afflilate link for WeddingIQ readers here!)

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Contracts 101: An Attorney's Perspective on on the Importance of Client Agreements

Contracts 101: An Attorney's Perspective on on the Importance of Client Agreements

(Editor's note: Today's guest post was submitted by attorney Autumn Witt Boyd, who serves creative business owners in a variety of capacities. We're thrilled to have her valuable contribution to our monthly content theme of legal and financial issues.Read more about Autumn at the end of the post!)

You already know you need a written contract with your clients, right? 
 
Contracts help both sides work together more smoothly, because there are no questions about what everyone has agreed to. It’s all there in black and white. No one has that feeling in the pit of their stomach about what could happen if things go wrong – you’ve already talked about it, and you both know exactly where you stand.

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Are You Making it Easy for Clients to Hire You?

Are You Making it Easy for Clients to Hire You?

So we're all in business to make money, right? Okay...making money certainly isn't the only goal (at least for most of us), but if selling our products/services wasn't important, we'd just be doing what we do as a hobby.

With that in mind, I can't emphasize enough how important it is for you to make it easy for clients to hire you. Sounds pretty basic, doesn't it? Yet, especially for those of us who've been doing this since the dark ages, it's so easy to get stuck in low-tech, unnecessarily complicated booking processes that, as business systems and client expectations evolve, can render us unappealing to savvy couples who may choose to sign with another company rather than wait for us to get our act together.

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The Importance of a CRM System

The Importance of a CRM System

When we first start out in business, we have all the time in the world. Every inquiry, every meeting, every contract and every other step of the transaction has our undivided attention, because - let's face it - we don't yet have a whole lot else to do. Of course, most of us hope to steadily grow our business and to become busier and busier, which means staying on top of our clients only gets harder and harder.

That's where CRM comes in.

The term CRM (customer relationship management) refers to a system or software that helps you manage any combination of your sales, marketing, operations and client interactions. And when your business really takes off and you suddenly have more client interactions than you can handle, your CRM becomes a lifesaver.

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Throwing Professionalism to the Wind: Worst Sales Tactic Ever (And Here's Why)

Throwing Professionalism to the Wind: Worst Sales Tactic Ever (And Here's Why)

In one of WeddingIQ's most popular posts (at least in terms of traffic), I wrote about a DJ who stole my website content and then treated me to a litany of insults when I called him on it. Of course, being a wee bit prone to tangential rants, I also felt compelled to explore the topics of misogyny in the wedding business, and how female entrepreneurs are viewed when they defend themselves and their property. (Thanks for the inspiration, thieving DJ!) Even with all of that said, though, this individual has thoughtfully provided even more fodder for our blog, as a quick perusal of his website reminded me how problematic it is when a so-called "wedding professional" turns his back on standard business practices, all to make a sale.

Of course, it's not just this guy - I've personally seen, or heard about, wedding vendors in all service categories who flaunt their unprofessional policies as though they actually benefit clients. Given that this one DJ is the one who got my wheels turning on this phenomenon, though, let me give him his true moment in the spotlight, and address three specific things he does that I believe are harmful to his clients and to the industry.

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