This Mid-Year Marketing Checkup Will Save Your Wedding Business

This Mid-Year Marketing Checkup Will Save Your Wedding Business

(Editor's Note: Today we're kicking off our July content theme: marketing! Yes, we covered this back in January, but given that we're halfway through 2016, it's time to revisit this important topic to keep our wedding businesses thriving! Keep an eye on our blog throughout the month of July for resources, support and inspiration on wedding business marketing!)

I suppose you could say that the headline for this post is a pretty bold claim. Yet, I believe it's totally accurate. After all, many small businesses, wedding businesses included, go under because their owners lose track of the big picture. It's so easy to get bogged down with all the demands of carrying out our contracted events that we forget to monitor everything that goes into attracting those events and clients. Now that the May and June madness are behind us, it's the perfect opportunity to look back at our 2016 marketing and determine what's working so far.

 

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Announcing a Limited-Time Offer for #GivingTuesday! Free* Copywriting & Business Coaching!

Announcing a Limited-Time Offer for #GivingTuesday! Free* Copywriting & Business Coaching!

December is a wonderful time of year for many of us - the excitement of holiday preparations, festive decor and sounds wherever you go, and celebrating with family and friends as another year draws to an end. It's also an extraordinarily crummy time to begin a battle with cancer, as a treasured friend of mine (and fellow wedding business owner) is now finding out.

While many of us are checking off gift lists and putting up trees, Mary Frances Blomme is getting ready to undergo a full double mastectomy and reconstruction on December 7. She'll then begin the yearlong treatment and recovery process, while continuing to maintain her business and care for her beautiful six-year-old daughter. With healthcare in the U.S. being a constant challenge, Mary is also self-funding all her medical expenses until at least January, which is crippling, to put it mildly. 

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Three Myths About Business Coaching

Three Myths About Business Coaching

We've been writing quite a bit lately about the topic of getting your motivation back when you're burnt out,and how to find your mojo by taking a step back.In today's post, I thought I'd elaborate on one particularly great way of doing those things: engaging a business coach.

Coaching is something I absolutely love to do. I've had the privilege of working one-on-one with a really diverse group of business owners, both in the wedding industry and in other disciplines altogether: wedding planners, photographers, DJs, hair and makeup artists, motivational speakers, therapists, fashion designers, health and wellness professionals, and even other coaches!

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5 Signs You're Burnt Out...and 5 Ways to Fix It

5 Signs You're Burnt Out...and 5 Ways to Fix It

Burnout. It's something literally everyone on the planet experience at some point. Unfortunately for business owners, we don't have the option of just phoning in an average job performance when we're not feeling a spark, nor can we count on paid vacation days and sick days to help us get realigned. (Yes, one of the benefits of self-employment is a flexible schedule; however, we all know that entrepreneurs work harder and longer than most people with "regular" careers!)

Any time you're feeling unfocused, unfulfilled, exhausted or just plain blue, your business is going to face a consequence. And while we all have to pull ourselves up by our bootstraps from time to time, eventually the ennui of burnout will catch up to us on a larger scale. That's why it's important to identify the signs, and head it off before it catches up to you in a big way.

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Announcement: Free Coaching for Anyone Whose Website Has Been Stolen!

Announcement: Free Coaching for Anyone Whose Website Has Been Stolen!

We're so excited to announce that, starting immediately, we're offering a completely free, 20-minute virtual coaching session on the topic of protecting your website from Internet thieves. If your text and/or images have been stolen by another site, we'd love to walk you through the process of contacting the other party (in a manner that's civil, yet effective) and, if need be, submitting a takedown notice to their hosting provider.

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