Creating a Loyal Team for Your Business

Creating a Loyal Team for Your Business

(Editor's note: Today's post was submitted by the talented Brit Bertino, event planner extraordinaire and creator of The Totty Belt. Learn more about Brit at the end of the post!)

Do you ever find yourself spinning in circles after training the perfect go-getting leader, only to find out they no longer feel passion for the event industry? Or perhaps it’s the very-talented employee who, thanks to your guidance, feels ready to go off and start his or her own venture. As business owners, it’s inevitable to face these struggles at some point and it’s important to find ways to avoid it, as well as ways to cope with it.

Along the way, I’ve learned that you have to learn how each member works, as well as what their ticking points are, if you want to keep your perfect team. Some are motivated by money, others by an ideal schedule, and some just want to be acknowledged. Perhaps, it’s even a combination of all of the above. So how exactly do you assemble a devoted team?

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New Side Hustle Series - Event Industry Superstars with a Second Biz

New Side Hustle Series - Event Industry Superstars with a Second Biz

Editor's Note: We're very excited to roll out a new post series, "Side Hustle Solutions." In these posts, we'll be interviewing well-respected professionals in the wedding and event industry who identified a need within the industry, and addressed that need with a new product or service. Launching this kind of side hustle not only solves a problem for other pros, but can also generate a viable second income for its creator - something that's especially helpful in an industry that fluctuates as much as weddings and events!

We couldn't think of anyone better to kick off this series than Brit Bertino. As many people know, Brit is one of the industry's most accomplished wedding and event planners, producing events in Las Vegas, Santa Monica, New York, Seattle, San Francisco, Miami and beyond. In addition to the exquisite events she plans in these cities and in exotic locales around the glove, Brit is also the founder of Simply Weddings Las Vegas, a planning firm offering upscale celebrations for Las Vegas couples on a budget. Brit is the four-time event producer of the CaterSource and Event Solutions Wedding Event, serves on the board for the International Special Events Society, is accredited as a Certified Special Events Professional (CSEP) and is a sought-after speaker and panelist for a variety of industry conferences.

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