It's Time to Get Real: Your Wedding Business Probably Isn't Keeping Up, and Here's Why

It's Time to Get Real: Your Wedding Business Probably Isn't Keeping Up, and Here's Why

Here on WeddingIQ, we've always been passionate advocates for what's truly in business - beyond the pretty Instagram snaps, the glamorous branding, the cheerful small talk at networking events. And what's more real, honestly, than realizing your business just isn't keeping up?

Starting a wedding business is such a whirlwind of excitement, and if you've got that perfect combination of skill, connections, and pure luck (which really isn't so much luck as good timing and good market conditions), your business can take off quickly. At least, that's what happened with my primary business. My former partner and I happened to launch it at a time when our region desperately needed upscale, polished, non-cheesy DJs, and we benefited tremendously from the fact that many of our would-be competitors were still embodying the bad DJ stereotype.

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Hire Character, Train Skill

Hire Character, Train Skill

We’ve all heard the business adage "Hire character, train skill."  But what does it mean? How do you do it? And, finally, how important is it when it comes to your wedding and event business?  In this post, I’m going to be speaking entirely about independent contractors as opposed to employees, as the process is a little different when hiring for short-term gigs rather than full-time work with a company. So, let’s get started!

 

 

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Are Your Branding & Marketing Authentic to You?

Are Your Branding & Marketing Authentic to You?

Anyone who knows me well knows that authenticity is one of my core values - so much so, in fact, that I developed an entire business venture to support entrepreneurs in integrating their authentic selves into their work. It drives me crazy to see good people struggling to succeed in businesses that don't feel right to them, and experiencing the burnout that comes from working harder and harder for clients with whom they just don't connect.

I've said it before: there is room in the wedding industry for every type of person to operate a business, because every type of person is out there, getting married and looking for vendors. There are a sea of clients out there who perfectly complement your personality, who like what you like, and who are dying to do business with someone exactly like you. Those competitors of yours who drive you crazy, who strike you as fake or annoying or whose pricing seems not to align with their talent? There are people out there who are really hoping those aren't their only options for your service category.

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Who's Ready to Get Real?

Who's Ready to Get Real?

Okay, I'm totally exploiting my ownership of this blog as an opportunity to promote my newest venture to our wonderful WeddingIQ audience. (Call it a perk for the many, many hours of unpaid work - I mean love - poured into this site!)

I'm super excited to announce that I'm finally bringing my true passion project to reality on January 1, 2016. Authentic Boss is a website created as a learning resource for small business owners seeking to work and live more authentically. My mission is for the site to feature the most useful, relevant, value-packed materials on the web: e-courses, e-books, workbooks, downloadable templates and more. All centered on the same goal of helping you run a successful, sustainable business that reflects your true self. 

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Hitting the Right Target With Your Brand: Identifying Your Real "Dream Client"

Hitting the Right Target With Your Brand: Identifying Your Real "Dream Client"

As promised in Monday's post on tips for getting the most out of a wedding industry workshop,today I'm recapping some of the highlights of my speaking presentation from Cultivate 2015.

We hear all the time how important it is to determine your target client, and to market your business accordingly. Given how many wedding businesses seem to overlook this step, however, I have to assume that either (a) they don't know exactly how to identify their real target client, or (b) they're afraid to narrow their focus to that target client because they might lose business from others.

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