WeddingIQ: How Everything Has Changed, and What's Next

WeddingIQ: How Everything Has Changed, and What's Next

I remember when I first had the idea for what would become WeddingIQ. It was very early in 2012. I'd been running my DJ company for about 10 years, mainly overseeing the customer service and administrative side of things. My then-husband and business partner had stepped back from the day-to-day operations of the company to pursue other things, leaving me at the helm. Even with the added responsibility, I just felt like something was missing. Part of it was that I wasn't feeling particularly challenged anymore - I'm definitely someone who likes to take on new things - and part of it was that I knew I wasn't doing everything I was capable of doing in this industry, one that I'd been part of since I was 21 years old.

Plus, because I'd largely systematized the DJ business so that, with the help of a great assistant, it functioned pretty smoothly without my constant supervision, I had time on my hands and my wheels always seemed to be turning. (Basically, every rant you've ever read on WeddingIQ began as a monologue inside my very chaotic brain.)  And, increasingly, I wanted to give my thoughts a voice, a platform. I found myself feeling called to do two things: to help other business owners to become more effective and successful, and also to dissect some of the bullshit I observed in the wedding industry on a regular basis. If I'm being completely honest, I think I probably also believed I had it all figured out. At least most things. (Oh, if only I knew the humble pie I'd be eating later.)

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Side Hustle Series: Wedding Blog Edition!

Side Hustle Series: Wedding Blog Edition!

We're excited to share the stories of a few fantastic wedding professionals in the greater Washington/Baltimore metropolitan area, all of whom run one of the very best kinds of side hustles:super-popular wedding blogs! What a cool way to maintain - or enhance - your relationships with other vendors in your market, while increasing your own visibility and credibility to prospective wedding clients! (That said, I know firsthand the unbelievable amount of work it is to maintain an active blog, so I have all the respect in the world for people who can produce the volume of content that a successful client-facing wedding blog requires!)

We had the privilege of speaking with three thoughtful, generous women on the advantages and challenges of running both a wedding industry business and a wedding blog.  Read on to see what they had to say about balancing their blogging and their business, and their tips for increasing your chances of being published!
 

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DIY Blog Rescue: Sneak Peek

DIY Blog Rescue: Sneak Peek

Not everyone is as passionate about blogging as Jennifer and I. Sometimes it’s hard to sit down in front of an empty screen and come up with something creative on the spot. With that in mind, we have been working on some downloadable content for when you are stuck in a writing rut. Because it's Friday and we know you're gearing up for the busy weekend, here is a sneak peek of 10 ideas to get you going on your own blog. Stay tuned for the full list to be available on our site.

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Jen's Latest for WeddingWire: When Your Blog Becomes a Burden

Jen's Latest for WeddingWire: When Your Blog Becomes a Burden

love being one of WeddingWire's Education Experts and writing articles for their Education Center, because it gives me the opportunity to produce helpful content for a wider audience than WeddingIQ can reach alone. In today's post, I'm tackling the importance of maintaining your blog, and what to do when you feel stuck. One of the most common issues I hear from my business coaching clients is that they can't seem to come up with topics for blog posts, and/or the challenge of keeping up just seems overwhelming. If you're experiencing something similar, I hope you'll wander over to WeddingWire and check out my post, "The Importance of Maintaining Your Blog: If You're Holding a Microphone, You'd Better Start Talking!" I hope it helps you or someone you know!

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The "How-To" Post to End All How-To Posts

The "How-To" Post to End All How-To Posts

I came into the office this past Sunday with the goal of tackling (well, at least organizing) my massive to-do list, and was excited that I actually thought to use this very blog to help me with that.  I remembered posting my advice on doing a brain dump, so I did a quick search and used that post to get myself all sorted out.  What a great feeling!

So, in an effort to cultivate some of my advice posts into a resource for others, here are 10 more how-to posts from WeddingIQ that someone may find useful:

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