Okay, that’s mean. What I meant to say was, your childhood dreams are irrelevant to your professional business profile, and they won’t do much for you in terms of establishing credibility. I know this has been covered on other business blogs — and yet I can’t find a single blasted one to link — but the fact that easily two thirds of the “About” pages I see still contain things like:
“Mary was born with a camera in her hand. She won her elementary school’s photography contest and from that moment, she knew her calling…”
“Esmerelda has been a lifelong planner. She long dreamed of using her organizational skills to help people, and has brightened many family birthday parties and baby showers with her unique gifts…” *
Maybe these statements are true. Maybe you’ve known since childhood exactly what you’d be when you grew up. (Not me. I thought I was going to be a professional roller-skater, ballerina, AND Mrs. George Michael. You see how well those things worked out.) I think many business owners believe these phrases make them human, but what I believe is that they cheapen your talent and skills and diminish prospective clients’ confidence in you. Instead of some dreamy tale about your youthful aspirations, why not state what you do now?
Even if you don’t have a dozen industry awards under your belt, even if your weddings haven’t yet been published anywhere and you don’t yet have a book deal, there’s something you do extraordinarily well. Are you a genius when it comes to working with natural light? Do you deliver a finished video faster than anyone in the business? Do you never miss a typo on a stationery order? Are you an expert on color trends? Are you obsessive about being on time? Between your actual skills, your previous positions in the industry, your education, and your current focus, you’re bound to come up with something better than what you did when you were ten.
* Disclaimer: Mary and Esmerelda don’t really exist. Although they aren’t too far-fetched, really. Look around at some websites and you’ll see.