Scaling Your Business with Technology

A common small business goal is expansion. This could mean adding additional staff members, increasing the number or complexity of bookings you are able to take, or diversifying your products or services to maximize revenue streams. Growth involves taking what you do well now and scaling it up to achieve new personal and professional goals. It can be challenging, for sure, but thankfully, there is so much technology to assist that the process can seem almost easy these days!    

Are You Ready to Add New Tech? 

While technology can revolutionize your business, there are a few key things to keep in mind to make it a smooth transition. When you are researching new programs be sure to note that is taking care of the majority of your pain points. Be sure to reach out to your team as well to see if they think it would be helpful to their workflow. Then evaluate not only your personal ability to adapt to new products or procedures, but that of your team members as well. Make sure that you support your team with training, and regularly evaluate and share data measuring your ROI.  

Take Your Time

Don’t change everything all at once. Introduce one new program, piece of equipment or procedure at a time and collect a reasonable amount of data before you determine what will work for you, what is better left out of the equation and what you should consider changing next. Use collaborative apps, tools or software to keep your entire staff on task and to share the results of your efforts with opportunities for everyone to reflect. 

Free or Fee? 

Not all apps and software are free, so you will likely have to invest some money in the tech you need. Before you shop, be certain your business can bear both the initial investment and any subscription that might be required. Evaluate free options versus paid ones and decide if the difference in value is worth the investment. Track your ROI so you can determine from year to year whether paid services should continue. 

Don’t Neglect the Human Touch

No matter how efficient and effective your tech integration is, never neglect the personal touch. Our world is rapidly becoming one of isolation and illusion. Clients want human contact and the ease of getting important answers to burning questions. Demonstrate to your clients that there are humans behind your technology and that their experience is your primary concern. Respond promptly to inquiries, emails and social media comments and provide top quality experiences 

  Technology has the potential to take you and your business to levels beyond your imagination. Seize the moment! 

With over 20 years of experience in the international events industry, Sandy Hammer is the co-founder and CMO of AllSeated, a collaborative network for planning events that offers tools including floorplans, 3D view, Guest List, RSVP, Seating, Timelines, Mobile Check-In and more. 

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