In addition to being crazy about business, Kyle and I are both voracious readers. There are so many inspiring business books out there, and we were eager to ask some of our industry's best wedding pros which books inspired their entrepreneurial journey.
One book that came up twice was 'Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant' by W. Chain Kim and Renee Mauborgne. Nicolas China of Pixilated Photobooth said, "I love 'Blue Ocean Strategy' because it provides a fresh angle on how to approach the competitive landscape. This book is filled with insight and case studies on companies from every time period that were able to create uncontested market space by diverging from the competition."
Another fan of 'Blue Ocean Strategy' is Laura Weatherly of Engaging Affairs, who said, "I love the overall message of this book to stop competing in overcrowded markers and to create your own uncontested markets."
Laura also recommends 'Purple Cow: Transform Your Business by Being Remarkable' by Seth Godin. She describes it as "a good reminder to be remarkable in your business and do what others aren't doing. People notice purple cows. Be a purple cow."
Celia Milton, Officiant is another 'Purple Cow' convert. "He is all about creating the product that stands out in the marketplace: the unexpected, the inspiring, the exciting product that not only addresses a need, but does it in a stylish way that creates its own buzz," she says.
Amit Gulati of Spilled Milk Catering lists his favorite business book as 'Setting the Table: The Transforming Power of Hospitality in Business' by Danny Meyer. "It communicates Danny Meyer's unique business experience and how he opened each of his restaurants, which was inspiring as a new business owner," he says. "It also teaches a creative approach to hospitality, which includes extending this hospitality not only to the customer, but also to the employees, suppliers and community."
According to Jorge Hernandez of Vision DJs, "There are so many self-help books these days it is difficult to figure out which ones are bringing something new to the table versus rehashing old ideas." He recommends 'The Success Principles, 10th Anniversary Edition: How to Get From Where You Are to Where You Want to Be' by Jack Canfield. "This book covers both old and new ground, but its greatest strength is its desire to motivate the reader, rather than flood them with too much self-help information," he says.
Jon'll Boyd of Completely Yours Events says, "My favorite book is 'Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy' by Clate Mask and Scott Martineau, the owners of Infusionsoft, the world's leading CRM company. It highlights the true thought process, challenges and realizations that these small business owners encountered when launching their business. It's what I often refer to as the 'entrepreneurial grind,' and how to not just exist in it but conquer it! This book has not only helped me shift some of the processes in my business but it has also reaffirmed that, no matter who you are, you are not exempt from the challenges that come with entrepreneurship. But you can write your own story by defining how you achieve success."
Dale Carnegie's classic 'How to Win Friends & Influence People' was especially helpful to Daniel Nakamura of Booth-o-Rama Photobooths. "People love the sound of their names so try your best to remember people's names and address them by their name. I always try to do this especially at networking events and industry mixers," he says.
Carly Fuller of Carly Fuller Photography raves about '#GIRLBOSS' by Sophia Amoruso. "Seriously, #GIRLBOSS is an amazing book especially for nontraditional/non-conservative business owners. It really helped me refocus and realize I'm not alone in my struggles and stresses."
My WeddingIQ co-editor Kyle Bergner's favorite book (which I can't possibly second enough!) is 'The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich' by Timothy Ferriss. She says, "It literally changed my life. Upon reading this book, I began thinking of myself as a business owner instead of just a photographer. He taught me the importance of automating and delegating certain tasks so you can enjoy your business and grow your life."
As for me, the book that's helped me most with MyDeejay and my other ventures, as well as life as a whole, is Tom Ferry's 'Life! By Design: 6 Steps to an Extraordinary You.' It opened my eyes to the idea of intentionally creating the kind of life I wanted to lead, and reminded me that I have a greater purpose than just the day-to-day grind.
Happy reading, everyone!