Defining the “look” of your business — through business cards, brochures, a website and other materials — is one of the most fun parts of being an entrepreneur. However, if you’re the owner of a new wedding business and have not yet created a business plan, I strongly suggest you drop the trappings and put your focus where it belongs: on forming a business that is sustainable in the long-term. So many wedding businesses go under within a year or two, and I believe that many of them could have been saved with better planning.
There are lots of resources for creating a business plan. Sage Wedding Pros offers a very comprehensive free download (or, for those who need more help, a paid workshop). SCORE, a volunteer service of the Small Business Administration, also provides coaching and support.
Investing the time and effort into forming a rock-solid business plan ensures that your new venture can flourish as one that will support you for years to come.