Put Down That Business Card!

WeddingIQ Blog - Put Down the Business Card!

Defining the “look” of your business — through business cards, brochures, a website and other materials — is one of the most fun parts of being an entrepreneur.  However, if you’re the owner of a new wedding business and have not yet created a business plan, I strongly suggest you drop the trappings and put your focus where it belongs: on forming a business that is sustainable in the long-term.  So many wedding businesses go under within a year or two, and I believe that many of them could have been saved with better planning.

There are lots of resources for creating a business plan.  Sage Wedding Pros offers a very comprehensive free download (or, for those who need more help, a paid workshop).  SCORE, a volunteer service of the Small Business Administration, also provides coaching and support.

Investing the time and effort into forming a rock-solid business plan ensures that your new venture can flourish as one that will support you for years to come.


Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.