Put Down That Business Card!

WeddingIQ Blog - Put Down the Business Card!

Defining the “look” of your business — through business cards, brochures, a website and other materials — is one of the most fun parts of being an entrepreneur.  However, if you’re the owner of a new wedding business and have not yet created a business plan, I strongly suggest you drop the trappings and put your focus where it belongs: on forming a business that is sustainable in the long-term.  So many wedding businesses go under within a year or two, and I believe that many of them could have been saved with better planning.

There are lots of resources for creating a business plan.  Sage Wedding Pros offers a very comprehensive free download (or, for those who need more help, a paid workshop).  SCORE, a volunteer service of the Small Business Administration, also provides coaching and support.

Investing the time and effort into forming a rock-solid business plan ensures that your new venture can flourish as one that will support you for years to come.


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Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.


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