Planning for Your Worst-Case Scenario

WeddingIQ Blog - Planning for Your Worst-Case Scenario

The other night, I found myself pondering “worst-case scenarios” for wedding businesses, and wondering how many business owners have planned for that scenario.

Can you identify the worst thing that could happen to your business?

  • Maybe it’s that your subcontractors could walk away from their contract, leaving you short-staffed.
  • Maybe it’s that you (or someone on your team) doesn’t show up at an event.
  • Maybe it’s that a supplier doesn’t deliver what you need to execute your services.
  • Maybe it’s that you forget to bring something essential that you need on the day of a wedding.
  • Maybe it’s that a competitor steals your work and passes it off as their own.
  • Maybe it’s that your computer crashes and your work is lost.
  • Maybe it’s that something happens to you and no one else is able to step up and take care of your clients.

Once you’re clear about your worst-case scenario, you can create a plan to prevent that from happening, or at least to clean up the mess if and when it does happen.  Sometimes this requires an investment on your part: having your attorney draft a rock-solid legal agreement between you and your subcontractors, using a remote backup for your essential files, buying something you need for your business rather than renting it and depending on delivery.  Other times, it’s just a matter of putting in the time and using the resources you have: creating a communication protocol between yourself and those who work for you to make sure everyone makes it to their event on time, using copyright protection services like Copyscape and Copysentry, cross-training the others on your team so that everyone’s role can be covered in case of emergency.

Whatever your worst-case scenario, having a plan in place to address it will undoubtedly give you greater peace of mind and allow you to focus better on your day-to-day work.


Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.