My "Perfect Egg" Business

WeddingIQ Blog - My "Perfect Egg" Business

I wrote a post last month inspired by one of Sean Low’s articles, and once again he’s inspired me.  In his post “The Perfect Egg,” he writes about how a streamlined, specialized business can offer such value in the marketplace that it is able to command a premium, and is to its customers worth every penny.  His examples include a photography studio that has taken in-studio sessions to a new level of service and a hair salon that provides only the perfect blowout, and nothing else.

I love most of what Sean writes, but this post really got my wheels turning.  I’d like to think that my business is somewhat of a perfect egg, but if I’m being honest, it’s probably more of a perfect breakfast — it’s not quite specialized enough to be the egg itself.  (Still, I guess it’s closer than many of my competitors, which are more like the breakfast, lunch, dinner and late-night snack!)

When my husband/business partner Evan and I started MyDeejay, we performed only for weddings, and our rates were completely set and non-negotiable.  (We sacrificed a lot of short-term income in the form of school events, birthday parties and bars, but it turned out to be well worth it, because our wedding clients seemed to trust us that much more for specializing in the kind of event that meant most to them.)  Fast forward 10 years, and we’ve diversified just enough to now have a corporate events division, but our rates are still firm.

Sean’s post has me thinking — how can I cultivate my breakfast business into the perfect egg?  Or is there a side venture for which this model would work?

Thanks, Sean, for the inspiration.


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Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.


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