I saw several wedding photographers on Facebook last week sharing the link to a template for cute, customizable cards that ask wedding guests to put down their cameras and focus on the moment, and was really impressed. Not only are the cards adorable, and not only do they contribute to the couples’ (and their guests’) enjoyment of the wedding, but they also fulfill a very real need for wedding photographers.
Managing our clients, and — to the extent that we can — their guests, is so important. The fact is, most of our clients are getting married for the first time, and even if this wedding isn’t their first go-round on the old marriage carousel, it’s likely to be quite different from their last. Add the fact that most couples’ knowledge of weddings and wedding planning comes from magazines, blogs, and wholly unrealistic TV shows and movies, and they’re likely to need a little coaching on what works.
“What works” is obviously going to be different for every service category. For instance, in my primary business, client management comes down to educating our couples on how many songs can reasonably be fit into a reception (120 “must-plays” and another 50 “play if possibles” isn’t going to fly), how we can work the clients’ music tastes into a playlist that will also get the guests dancing, and how guest requests can both positively and negatively affect the dance floor.
If you’re a wedding business owner, I’d highly recommend cultivating some solid advice for your clients that will make their day better and your job easier — and then deliver that advice to them in a way that feels like a value-add. (Sure, printed cards like the ones linked above are awesome, but a handy-dandy PDF or a mini coaching session over coffee can be just as effective!)