Hey. everyone! Hope those of you in the U.S. had a fantastic Thanksgiving, and everyone is stoked for a great week ahead!
I'm very excited to announce that, beginning with this Wednesday's post, Kyle and I are going to be trying something new here at WeddingIQ, and we think it's going to make this blog more useful than ever for our wonderful readership.
Let me first mention that coming up with content for this site can be tough. After all, the site's been running at least intermittently for almost four years, and in the wedding industry, at times it can feel like a case of "the more things change, the more they stay the same." Many of the issues and challenges faced by wedding business owners are pretty evergreen - they're things we struggle with constantly, but there's not always a new or interesting way for us to explore them here on the site.
And, I have to point out, a huge part of our mission is ensuring our content is both real and relevant. We're not interested in providing basic, 101-level "advice" - you all are smarter than that - nor do we ever just want to parrot the same cliched perspectives that are already found all over the web. We want to offer fresh commentary on, and analysis of, topics that are important to our readers and useful in helping them to run better wedding businesses.
With that in mind, starting this week, we're going to be tailoring our content around a set of monthly themes, intended to coincide with most wedding business owners' general booking seasons and busy seasons. Each month's posts will center on one particular theme (with a few announcements and/or guest posts sprinkled in) and, we're hoping, will make WeddingIQ a more cohesive resource for our readers.
Be sure to check back this Wednesday for our first post on the theme for December 2015: Reflection & Planning! All of our regular posts in December will be related to the topic of taking inventory of this past year, and leveraging your intentions and goals for an even better year in 2016. (We'll be doing a lot of this ourselves for our own respective businesses, too!)
Catch you all on Wednesday!