It's Not the Economy, It's You

WeddingIQ Blog - It's Not the Economy, It's You

I’ve had some message board discussions in which I’ve stated this opinion, but wanted to expand on it a bit here.  As a wedding business owner, having a “Chicken Little” mentality about the economy (and how it affects the state of the industry) does you no good.  It shifts your focus away from your own business — something you can control — and on to some outward thing that’s much bigger than you.  It doesn’t serve you.  Focusing outward makes it all but impossible to focus inward.

I’ve seen vendors stating quite adamantly that “the wedding industry will never recover…weddings aren’t as nice as they used to be…brides aren’t spending money like they used to…” and on and on, ad nauseam.  They throw out completely invented facts and figures like “Most couples don’t make X combined” or “Brides don’t care anymore about the quality of a vendor, they only care about price.”  They desperately cling to these beliefs, wrapping themselves in fear and pessimism and stubbornness like a cloak.

Okay, some markets have been impacted by the economy, and some vendors who were not positioned well within their market saw the bottom drop out.  But if you’re still running a wedding business — if your complaining is in the present tense — well then, you’re still here.  So the economy isn’t great.  Ultimately, the bigger problem is not the economy.  It’s you.

So, you can continue to moan about how awful our industry has become…or you can shift your focus to what you can change.  I know which sounds more appealing to me.

What are you doing to make your business better?  What are you doing to enhance your company’s image?  What are you doing to help other wedding businesses that could, in turn, help you?  What are you doing to promote the value of professional wedding vendors as a whole?

Finally, some food for thought…

If you aren’t able to easily and succinctly describe who you are and what you do: it’s not the economy, it’s you.

If you aren’t able to identify your target market, or which kinds of clients you want to attract: it’s not the economy, it’s you.

If you aren’t operating from a solid business plan that includes clearly-defined strategies for marketing, operations and finances: it’s not the economy, it’s you.

If you aren’t aware of what your competitors are offering and how they’re marketing their businesses: it’s not the economy, it’s you.

If your website looks like it’s from the 90s: it’s not the economy, it’s you.

If your website contains spelling and grammatical errors, a dozen different fonts, or enough text to fit the description of “verbal diarrhea”: it’s not the economy, it’s you.

If your website contains photos that are stretched, smushed, blurry or otherwise just plain bad: it’s not the economy, it’s you.

If your website contains blaring music, cheesy page transitions, mouse effects, or animated GIFs: it’s not the economy, it’s you.

If you aren’t using social media regularly (as in practically daily): it’s not the economy, it’s you.

If your social media usage isn’t focused as much on interacting with others as it is on promoting yourself: it’s not the economy, it’s you.

If you aren’t blogging on a regular basis: it’s not the economy, it’s you.

If you aren’t following other prominent wedding blogs (both on the style and the business sides of the industry): it’s not the economy, it’s you.

If you aren’t submitting ideas, content, or (at a bare minimum) comments on prominent wedding blogs: it’s not the economy, it’s you.

If you aren’t keeping up with current trends and technology within your field: it’s not the economy, it’s you.

If you’re trying to compete on price, and aren’t a volume-based business (wherein your money is made in doing a ton of weddings for relatively little money): it’s not the economy, it’s you.

If you’re operating your business from a place of desperation and defeat: it’s not the economy, it’s you.


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Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.


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