I hear a lot of comments in which established business owners refuse to consider changes to their business, with a stubborness that’s truly detrimental to their growth. Wedding pros who don’t want to let go of Flash sites, don’t want to create a mobile site, don’t want to blog, don’t want to network, don’t want to explore the latest social media, don’t want to put pricing on their site, don’t want to update their headshot, don’t want to refresh their logo…the list goes on.
If any of this sounds familiar, it may be a good idea to consider the reasons why you feel so stubborn about a possible business change:
Is it because you don’t see the value in it? If so, have you taken the time to fully explore the potential benefits or drawbacks to the change? Have you spoken with other business owners who may have firsthand experience with the change in question? Have you done a good old pros-and-cons list?
Is it because you don’t know how to do it? Business changes can be overwhelming, and when a change requires a skill you don’t already have, it’s that much easier to decide it’s not worth it. Consider whether someone you know, or someone you can hire, can taken on the implementation (or at least provide you with helpful advice).
Is it too expensive? Cost should always be a factor in any change you’re facing — from a website redesign to an office upgrade to a new technology — but it should never be the only factor. Look at the change objectively. If it’s something that is in fact a good idea for your business, you can then work on a plan to budget for it.
Is it because you’re afraid of it? Change is scary, not only because it’s something new but because it can require letting go of the idea that you failed to get it right the first time. It’s tough to admit that your operations processes or your marketing or even your current staff isn’t working anymore. And the longer you’ve been stubborn about something, the harder it can be to do a 180.
Still, consider this: if you’re holding on to your old ways of doing things, without a clear analysis of whether those ways are serving you, the only one being harmed is you. Stubbornness never enhanced anyone’s business image, or earned others’ admiration, or made a boatload of money. Taking stock of what you’re doing now, your reasons for doing things that way, and the possible benefits to change will almost always be a positive step for your business.