Is Imitation the Sincerest Form of Flattery?

WeddingIQ Blog - Is Imitation the SIncerest Form of Flattery?

I’m constantly entertained by the fact that competing DJ companies who go out of their way to disparage us often wind up mimicking some of our practices.  (And no, I don’t claim to hold the patent on all that we do, but some of the similarities are pretty striking.)  It used to bother me a little, but then I realized, how awesome is it to have your haters become your emulators?

That, I admit, feels pretty great.

It’s great for a couple of reasons.  For one thing, I’m really proud of the business decisions we’ve made — my former husband and business put a tremendous amount of thought and planning into virtually every single thing we’ve done over the past 10 years.  I believe in our marketing strategies and our operating procedures, because they do right by clients and and by other vendors, too.  If someone copies those, that means more people are having a good experience, and where’s the bad in that?

On a purely personal level, it also just feels awesome to be so good that even people who claim to hate you have to imitate you.  Because that’s what being an innovator is — coming up with objectively great ideas, implementing them, and then moving ahead to the next great thing just as other others start copying what you’ve already done.

People can use your ideas, but they can’t replicate your talents and capabilities.  So, if someone is riding your coattails and shadowing your every business move, then I say enjoy it.  Soak in the satisfaction.  You’ve clearly earned it.


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Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.


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