I wrote yesterday about the importance of social media to wedding businesses. I hope it influences some social media slackers to get it together and make the most out of what is a fantastic, free business opportunity.
Still, I’m realistic enough to know that some people still will choose not to make social media a priority. To those people, I say this:
Please, just get rid of it all.
Your website looks worse for having a blog with one lonely “Hello, world!” WordPress filler-post from March 2010.
Your Facebook page looks awful with 12 fans and a whopping two status updates from last summer. And that Twitter account, with one half-hearted Tweet and the default “egg” photo, is useless to your business.
I stand by my statement that social media is 100% essential to a successful, modern wedding business. But if you disagree to the point where you have social media accounts publicly stagnating, just do yourself the favor of deleting them altogether. You can always try again in the future, when and if you change your priorities, make the time, and/or allocate the resources to maintain them. It’s okay. I promise you’d look at least marginally better if you pretended you were consciously abstaining from social media than if you just couldn’t keep up.