I see a lot of disparaging comments made about big businesses within the wedding industry. I’ve made a few of my own, in spite of the fact that my own company has grown exponentially in our 10 years in business.
When it comes to weddings, I dislike big-box companies as much as anyone else. I dislike how impersonal they are. I dislike how inconsistent they are. I dislike how insulated the founders can be from what their clients actually experience.
And yet, growth itself is not a bad thing. Somehow, the idea of a wedding business expanding has become some kind of dirty word among single-operator companies, as though any business experiencing growth is somehow forgetting its roots and throwing any semblance of customer service out the window.
There is no prize at the end of our working years for having slaved the longest and sacrificed the most. If a business owner can find a way to replicate his or her success, to create a larger-scale operation based on the same values and priorities, that’s a net positive, right? Growing your business can do a lot of great thing: it increases your brand exposure, and in turn creates additional demand; it gives you more money with which to pursue other creative ventures; and, if done right, it gives more people a quality service or product. And, as I always say, the more companies that are out there treating clients the right way, the better.
Strategic growth is good growth. I believe that the thought and care that my own company has put into its expansion over the years is what’s enabled us to provide ourselves and between 10-15 other people with a comfortable living, while maintaining a stellar reputation. On Monday, I’ll be writing about what I think are two important keys to growing your business strategically. I hope you’ll check back!