From a Wholesaler’s Perspective: What we look for in prospective accounts

Wholesale relationships are great for everyone involved – the supplier, of course, makes a profit from selling their products while the buyer gets what they need for a competitive price. In the past, we’ve covered ways to qualify wholesalers and how to ensure that you’re working with a trusted professional who will look out for your needs.

This time, however, we’re talking about what we look for in a great buyer. We love working with people from all different backgrounds and professions – event planners, photographers, designers, florists and more. With that said, we’re sharing what makes us love working with event pros.


Of course, we don’t expect you to know everything about our products. That’s our job! We are more than happy to give buyers a run-through of our stock and help them locate exactly what they need. However, we do love when our clients come to us knowing exactly what their needs are and how they plan to use it. That doesn’t necessarily mean having specific product knowledge, but rather knowing generally what you want to do so we can help narrow down the best options for you. “Pillar candles that will last for at least eight hours” is a lot more specific than “centerpiece candles.” Decisiveness is a virtue!


We have found that our best relationships are with those who order from us frequently. The more we work with them, the better we understand their needs which allows us to notify them of changes in inventory, new products and other news that may affect them. It also allows us to build a rapport with a diverse selection of event pros, which brings us to our next point.


As with all business relationships, there should be a level of friendliness and we love working with fun and personable people (this explains why we love the wedding industry!). We appreciate those who are open to sharing their personalities with us, as we love getting to know our partners!

Developing mutually beneficial relationships within the industry allows everyone to succeed and build a support network. Know what you’re looking for and be yourself – you can’t go wrong!

Audrey Isaac is the spokesperson for 100 Candles, a wholesale market for candles and lights. Since 2002, thousands of wedding and event professionals have entrusted 100 Candles with their wholesale candle accounts. For more information, please visit


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