Okay, maybe that headline is overselling my articles just a bit. Still, I'm pretty proud of my affiliation with WeddingWire as one of their Education Experts. I've been writing content for them since 2012, have spoken at a number of their events, and really enjoy the opportunity to gain exposure to such a wide variety of wedding pros.
(Shameless plug: if you haven't yet purchased your tickets to WeddingWire World 2016, you can do so here. I'll be speaking on the topic of managing clients - the ones who are awesome to work with, and the ones who are perhaps slightly less awesome. Hope to see you there!)
Now, on to today's Friday Five post, in which I thought I'd share some of my favorite articles from WeddingWire's ProBlog and Education Center from the past few years. Maybe some of them will be useful in your business.
1. Tempering Expectations and Generosity: This was my first WeddingWire post, written in November 2012. Here I'm exploring the idea that clients who receive lots of extras and freebies should be grateful - and why that line of thinking is a distraction and a detriment to wedding pros.
2. 5 Ways to Improve Your Communication With Clients: This March 2014 post addressed one of the most common sources of frustration among wedding vendors: communication with clients. Check out my tips on setting boundaries, saving time, and communicating more effectively.
3. Strategic Planning for the "Slow Season": As the hectic pace of fall winds down, this October 2013 post seems particularly relevant (in fact, Kyle and I will be exploring this topic more thoroughly in some upcoming posts). Wondering what you can do to boost your business during the winter downtime? Here are some strategies to try.
4. The Internet: Your New "Permanent Record": Am I the only one whose teachers and principals were constantly reminding about what was going on their permanent record? In this October 2014 post, the topic of which isn't often discussed, I wrote about how what we do online, particularly when it comes to our businesses, is archived forever. That's why it's so important to make business changes with care - check out the article for more on how to keep your past from haunting your future.
5. Identifying Your Target Client - How I Did It: Interesting that I'd end this post with this link, given that I'm speaking on a very similar topic at a fantastic creative retreat starting this very weekend! If you're struggling to figure out what sets your business apart, and what market segment to pursue, this July 2014 article may help.
If you'd like to see more of my WeddingWire articles, they're all linked on the media page of my newly-designed personal website here. Wishing everyone a wonderful weekend!