Friday Five: 5 Questions to Ask Yourself About 2015

WeddingIQ Blog - Friday Five 5 Questions to Ask Yourself About Your Business Year

Introspection is a really important part of goal-setting. Well, about life in general, really - although I think sometimes spending too much time looking within keeps us from taking real action toward our goals. Still, what better time than December to reflect on our year so far? Asking ourselves the tough questions now - and getting real about our answers - can help us to hit the ground running for a fantastic 2016.

So, in continuing our theme for December, today's Friday Five post features five very important questions to ask yourself as you look back on your year, and look ahead to next year.

What parts of running my business seemed to work well for me this year? Maybe you experimented with some new marketing strategies that had a great ROI, or maybe you knocked your bookkeeping out of the park this year. Noting and celebrating what worked is one of the best parts of reminiscing!

What could I have done a better job at in 2015? Don't even try to say you didn't drop the ball somewhere along the way, because we all do it. (I'd share some examples from my year, but then this post would turn into a novel.) Being aware of where your efforts fell short can help you strategize more effectively for 2016.

What areas of knowledge or skill did I find myself lacking this year? Perhaps you found that your social media engagement dropped this year, or you felt stuck on your blogging. Maybe you realized you're not so great with tracking your expenses, or you don't know how to use some of the software that could really take your business to the next level. Consider these things now, so that you can plan your education and your outsourcing for net year.

If I had to sum up 2015 in a word - or just a few words - what would the word(s) be? It's totally natural that some years are going to be better than others (more on that topic in Monday's post!). Good or bad, how would you rate this one?

How do I feel about having described my year in this particular way? If your impression of 2015 was a positive one, congratulations! You clearly have a great start for what you might want to do again next year. And if you're feeling bad about how your year went, trust me - you're not alone. There are lots of us who struggled in one way or another in 2015, and who are looking forward to 2016 with eager anticipation. Sitting with your honest feelings on another year gone by can give you clarity and peace, and re-energize you for the New Year.

See you all on Monday with some thoughts on how we can embrace the challenging, difficult years in our business as well as the productive, successful ones. Until then!


Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.