When I started WeddingIQ back in 2012, I may have had a little itch to do something incendiary. I was frustrated at what I perceived was a lack of "real talk" about the business of weddings. I was tired of overlooking business practices and behaviors I believed to be problematic. I wanted to present the reality of operating a wedding business, which goes way beyond what most industry media seem to portray.
My mission here hasn't changed much, although I'd say the tone of the posts has evolved somewhat, probably for several reasons. For one thing, I brought on my friend, colleague and co-editor Kyle Bergner, and invited submissions from a variety of guest contributors, which I think has led to a greater diversity of perspectives.Also, because we now post only post three times a week instead of five, our posts have become more in-depth, our commentary more carefully considered. All good things.
Still, I can't help but feel proud of some of my "WeddingIQ classics" - the original, tell-it-like-it-is rants and callouts that came from my passion about this industry. I sure was worked up back then (okay, sometimes I still am) and boy, did I have a lot to say.
So, in case you missed them when they first were published, here are five WeddingIQ posts from the archive you may want to read. These are posts that received the most comments (which, unfortunately, weren't preserved when we migrated WeddingIQ to its current site), social media shares and overall feedback, and that captured the essence of what WeddingIQ was meant to accomplish.
How to Protect Your Website From Thieves: This post offers advice on how to identify sites that are stealing your content, and a simple (and proven effective!) three-step plan for addressing the theft.
Why We've Said "No" to Wedding Venues' Marketing Brochures: Are those glossy venue books still a thing? (I ask because I genuinely don't know - it's been a long time since we've been part of one!). Regardless, this post made a big splash when it went live - read why these books are/were a problem for both wedding vendors and for venues.
Why "Wedding Confidential" Should Make You Proud, Not Mad: Calling out terrible depictions of the wedding industry is one of my favorite topics, and this post was my first stab at it. A segment of the TV show 20/20 pretended to blow the whistle on wedding businesses, and while it enraged a lot of wedding business owners, it had the opposite effect on me.
Are You Feeding the Budget Beast?: Lots of vendors complain about clients prioritizing price above all else, but fail to see how they, the vendors, are actually perpetuating this behavior. See how your marketing and mindset may be worsening the problem of cheap clients.
It's Not the Economy, It's You: This may be the rant of rants that started it all - a point-by-point breakdown of how we as business owners control much more than we may realize, and often the economy (or whatever other outside factor is getting under our skin) isn't the problem at all.
Re-reading these posts are like looking through an old photo album - they make me feel nostalgic, and a bit of wonderment at how we continue to learn more about ourselves and business with every year that passes. I have to say, writing for this site has been such an incredibly thought-provoking and rewarding endeavor, and I've appreciated every bit of feedback I've received.
Wishing all of you a great weekend...we'll be back Monday with more trademark WeddingIQ real talk!