I’ve written before on the topic of earning referrals from other vendors (twice, actually). This post is more of a character study. Are you — the individual, the business owner, the human being who represents your company — a person with whom others would want to do business?
Some things to ask yourself:
- Am I fundamentally an honest person?
- What priority do I place on keeping promises?
- Do I keep others’ confidences?
- Am I a person who builds others up or tears them down?
- Do I practice what I preach?
- Am I essentially trustworthy?
- Do I bring genuine talent and skill to the marketplace?
- How do I behave toward my competitors?
- Are my expectations of others reasonable?
- Am I a positive person or a negative one?
These questions are a starting point for identifying at least some of the human qualities that generally make others want to work with us. Getting to a place of being able to answer all of those affirmatively, though, can take some work!