Some might say I’m working in the wrong industry to be feeling this way, but I’m becoming increasingly uncomfortable with the constant use of the word “brides” as a collective synonym for “clients.” I know I’ve written about this a couple of times before, but it’s still on my mind. Excluding grooms — whether they’re grooms marrying brides or two grooms marrying one another — and excluding all the human beings who identify as any number of other ways seems like bad business, to say the least.
It’s easy to fall back on “brides” as a way to refer to our customers. For those of us who have been in the wedding industry a long time, it’s been shoved down our throats right and left. Wedding expos market themselves by the number of brides they attract. Consultants and writers pitch all kinds of products on how to book more brides. The bride has become a symbol of all wedding clientele, and that’s just not an accurate representation.
So, if you are in a service category that markets to everyone (female and male), I challenge you to focus on eliminating the word “bride” from your marketing whenever possible, and try to substitute “couple” instead. It’s more inclusive, more respectful, and will present your business in a more modern, forward-thinking way.