(Editor's note: Today we welcome wedding industry leader and guest contributor Michelle Loretta of Sage Wedding Pros! Read more about Michelle at the end of the post!)
I love being exposed to new ways of thinking. I love learning knew things. I’ve been in the work force for almost 20 years and I’ve been in the wedding industry for 11 years. I work with business owners to help them have sustainability in their own businesses. But, this doesn’t mean that I know it all. (Far from it.) I do A LOT of reading. And, I attend a conference each year for my own learning and well-being. This is beyond the conferences that I’m asked to speak at. This is JUST for ME and my growth.
Last year I attended ALT Summit, a bloggers’ conference that is now becoming more and more of a a "creatives conference." ALT Summit was fantastic because it exposed me to the blogging industry, a completely different industry from the one I work in. Even though our consulting business has been built on the back of a blog, our business doesn’t operate on a traditional blogging business model. It was eye-opening to learn better ways that we could/should be monetizing our website.
It was incredibly educational to learn from others how they have built their blogging business. There were SO MANY GREAT IDEAS for growth and expansion. There was so much that I learned from other people’s success stories that I can tweak and make my own. I can’t learn that in my home office. ("Isolation, party of one.”) And much of that learning came from the conversations that I had with co-attendees – not solely the presenters. This is where online courses can leave you empty. Those one-on-one conversations with people are worth the price of admission/airfare/travel.
This year, my colleague Kelly and I will likely attend Inc Women’s Summit in NYC. I’m looking forward to learning from some of the brightest women who have started some incredible companies…OUTSIDE of the wedding industry.
It frightens me when I don’t see people challenging themselves in our industry… when I don’t see people trying to get out of their comfort zone to learn new things. I don’t care if you have 20 days' experience or 20 years' experience - what are you doing to broaden your mind?
We live in a bubble. We operate in a sea of sameness. How do we get out of this rut?
Are you digging deeper? Are you reaching farther? Are you still learning?
Michelle Loretta is co-founder and small business consultant at Sage Wedding Pros.She blends her past as an accounting nerd, sales professional, and stationery entrepreneur to help entrepreneurs better their businesses. Her particular strength is in financial analysis and strategy. She loves educating others on money matters and can help any business owner be more confident and intentional in their finance decisions. Join Michelle and her business partner Kelly at Be Sage Conference, a conference for experienced wedding professionals, this November 1-3 in Dallas, Texas.