I’ve noticed a lot of wedding professionals who seem to have grasped only the “send” half of social media — they’re never on “receive.” Communicating with them would be like communicating with someone on a walkie-talkie, when that person’s finger never comes off the talk button. These folks’ Facebook activity and Twitter feed are full of announcement after announcement, link after link, with little thought to communicating directly with others and helping them promote, too. (Oh, and the worst is when these people mix up their platforms and send Twitter-appropriate updates over and over and over again to Facebook, clogging everyone’s feed with nonsense.)
Quality interactions and cross-promotion is so incredibly important in business. At the most human level, everyone likes knowing that what they say has been heard, that their message has some value to others. And on a larger-scale, industry level, promoting and supporting other businesses you believe in is hugely beneficial, both in terms of potential referrals and in helping to saturate your market with good businesses. After all, especially here in DC, it’s gonna be saturated — might as well help the talented, smart and conscientious business owners stay afloat in a sea of hacks.
So, the next time you take to your social media accounts, consider this:
- Did anyone help me with this thing I’m about to promote?
- Should I be sharing credit with anyone?
- Who inspires me today?
- Who deserves a little more recognition for what they do?
- Who’s doing something I support?
Consider including those people in your blog, tagging them in Facebook or retweeting their announcements. Try interacting with these people about something they care about. That is bound to bring a different, but equally valuable, kind of return as just promoting, promoting, promoting yourself.