Three Myths About Business Coaching

WeddingIQ Blog - Three Myths About Business Coaching

We've been writing quite a bit lately about the topic of getting your motivation back when you're burnt out,and how to find your mojo by taking a step back.In today's post, I thought I'd elaborate on one particularly great way of doing those things: engaging a business coach.

Coaching is something I absolutely love to do. I've had the privilege of working one-on-one with a really diverse group of business owners, both in the wedding industry and in other disciplines altogether: wedding planners, photographers, DJs, hair and makeup artists, motivational speakers, therapists, fashion designers, health and wellness professionals, and even other coaches!

One thing all of these people have in common is that they all feel stuck. Either they're experiencing a rut in their current businesses, or they desperately want to launch a new service or venture and just don't know where to begin. In our sessions, we've been able to do things like help them define their ideal client, develop a niche, create a brand, set up systems and workflows for their operations, and more.

Even though the benefits of working with a coach are pretty obvious (to me, anyway!), there are still some common myths I often encounter when a new client first reaches out:

Working with a coach requires a commitment. I sure hope not! In all seriousness, I don't know any coaches who require a long-term obligation. And while maybe some operate more like counselors, engaging you in session after session, my own approach is very different. My goal is for my clients to experience a complete change in mindset and motivation in just one session, and to come away with specific action steps they can implement to improve their businesses. Sure, some of my clients return for many more sessions - those are the people who got all of the benefits of that initial session and then went on to completely rebrand their company, hire additional staff, create a training program, and other big business transformations.Regardless, a single session with a good coach will be a tremendously beneficial experience, even if you never do another.

Working with a coach makes me weak.There seems to be a weird mindset among business owners that we should figure everything out ourselves, like branding and marketing and operations and management are (or should be) innate skills, and if we seek help, we're not as good as we think we are. Sure, we'll pick up business books for inspiration, but actually revealing our fears and challenges can be incredibly difficult.In actuality, taking the step of working with a coach for tailored advice and specific improvements that can be made to your business is strong, brave and smart

Working with a coach is a luxury.Hmm...are we talking money or time here? If money is a concern, I'd return to my point that just one session is a relatively small investment ($200-ish) with major returns. I personally have purchased e-courses for that much, that turned out to be so boring or generic I couldn't even get through them. A couple hundred bucks spent on a coach who delivers strategies created especially for you is infinitely more effective than buying an ad for the wrong audience, or a seminar ticket with a speaker to whom you can't relate.If the time spent with a coach seems like a luxury, keep in mind that coaching sessions can be conducted virtually (Skype or phone) and day and evening hours are available. You'll spend maybe an hour preparing for the session, two hours in the session, and then some additional time completing the action steps in the plan your coach creates. Not a huge commitment for something so useful.

If you're interested in learning more about how coaching can transform your mindset and your business, please visit our Coaching section here on WeddingIQ, or visit my personally-branded coaching and speaking page. I can't wait to work with you!


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Jennifer Reitmeyer

Jennifer Reitmeyer is the founder of WeddingIQ and the owner of MyDeejay, Firebrand Messaging, and Authentic Boss. She is also a WeddingWire Education Expert, a small business coach and a professional speaker on the event industry circuit.


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