All in Marketing
Wedding PR vs. Marketing vs. Advertising: What in the World is the Difference?
(Editor's Note: Our friend and colleague Meghan Ely of OFD Consulting is back on the blog today, offering more of her expert wisdom. Learn more about Meghan at the end of the post!)
Public relations, marketing, advertising...which is the best for me?
If you find yourself asking this, rest assured that you’re not alone. While each are unique and different disciplines, there’s often a lot of confusion about what sets them apart. However, it’s important to decipher the differences in order to determine which is the best option for your business goals.
Leveraging Non-Wedding Channels to Boost Your Wedding Business
Where do couples look for our services? This is the question you have to ask yourself when delegating those precious marketing dollars. Wedding magazines, wedding shows and online wedding directories are the obvious choice. It’s where couples go to get ideas, shop vendors and plan the all the details of their dream wedding.
I don’t know about you but the last time I checked, I was one of hundreds of vendors in my category all vying for the same clients. Sure, we all try to stand out with elaborate wedding show booths, stunning imagery or paying for top online placement, but wouldn’t it be nice if we could somehow get our clients to look at only us and not the competition? Here are a few suggestions to start thinking about other ways to market yourself, making you the go-to vendor in your field.